{"id":12582,"date":"2023-12-18T08:46:33","date_gmt":"2023-12-18T08:46:33","guid":{"rendered":"https:\/\/academy.rferl.org\/\/?p=12582"},"modified":"2024-06-06T11:15:07","modified_gmt":"2024-06-06T11:15:07","slug":"jera-korotkih-video-kak-adaptirovatsja-k-novym-tendencijam-v-media","status":"publish","type":"post","link":"https:\/\/academy.rferl.org\/ru\/article\/jera-korotkih-video-kak-adaptirovatsja-k-novym-tendencijam-v-media\/","title":{"rendered":"\u042d\u0440\u0430 \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0445 \u0432\u0438\u0434\u0435\u043e"},"content":{"rendered":"\n\t<div class=\"article-summary-area\">\u041a\u0430\u043a \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043a \u043d\u043e\u0432\u044b\u043c \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f\u043c \u0432 \u043c\u0435\u0434\u0438\u0430?<\/div>\n\t\n\t\n\t\n<p>\u0424\u043e\u0440\u043c\u0430\u0442\u044b \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0445 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\u0440\u043e\u043b\u0438\u043a\u043e\u0432 \u0434\u043b\u044f Reels, YouTube&nbsp;Shorts \u0438 TikTok.<\/p>\n\n\n\n<p>\u0417\u0434\u0435\u0441\u044c, \u041a\u0430\u0442\u0435\u0440\u0438\u043d\u0430 \u0422\u0430\u043b\u0438\u043a\u043e\u0432\u0430 \u0438\u0437 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u041d\u043e\u0432\u043e\u0441\u0442\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0434\u0435\u043b\u0438\u0442\u0441\u044f \u043b\u0443\u0447\u0448\u0438\u043c\u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u043c\u0438 \u0438 \u0441\u043e\u0432\u0435\u0442\u0430\u043c\u0438 \u043f\u043e \u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e, \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0438\u044e \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0435\u0432, \u0441\u044a\u0435\u043c\u043a\u0435, \u043f\u043e\u0441\u0442\u043f\u0440\u043e\u0434\u0430\u043a\u0448\u043d\u0443 \u0438 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044e \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0445 \u0432\u0438\u0434\u0435\u043e, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0438\u0437 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043d\u0430\u0448\u0438\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432.<\/p>\n\n\n\n<p><a href=\"https:\/\/rferl-my.sharepoint.com\/:v:\/r\/personal\/pedretalcarazc_rferl_org\/Documents\/Recordings\/%E2%9A%A1%D0%AD%D1%80%D0%B0%20%D0%9A%D0%BE%D1%80%D0%BE%D1%82%D0%BA%D0%B8%D1%85%20%D0%92%D0%B8%D0%B4%D0%B5%D0%BE_%20%D0%9A%D0%B0%D0%BA%20%D0%90%D0%B4%D0%B0%D0%BF%D1%82%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D1%82%D1%8C%D1%81%D1%8F%20%D0%BA%20%D0%9D%D0%BE%D0%B2%D1%8B%D0%BC%20%D0%A2%D0%B5%D0%BD%D0%B4%D0%B5%D0%BD%D1%86%D0%B8%D1%8F%D0%BC%20%D0%B2%20%D0%9C%D0%B5%D0%B4%D0%B8%D0%B0-20231213_120052-Meeting%20Recording.mp4?csf=1&amp;web=1&amp;e=ER0zXp&amp;nav=eyJyZWZlcnJhbEluZm8iOnsicmVmZXJyYWxBcHAiOiJTdHJlYW1XZWJBcHAiLCJyZWZlcnJhbFZpZXciOiJTaGFyZURpYWxvZy1MaW5rIiwicmVmZXJyYWxBcHBQbGF0Zm9ybSI6IldlYiIsInJlZmVycmFsTW9kZSI6InZpZXcifX0%3D\"><strong>\u0417\u0430\u043f\u0438\u0441\u044c \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0438 <\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/rferl.sharepoint.com\/:p:\/s\/InnovationAudienceEngagement-IAE-D\/ERXqOgDmWzpPjW1bLeUe5z8BU9eQ59DmJ_tSyQnnz8qKdw?e=GjSafU\"><strong>\u0421\u043b\u0430\u0439\u0434\u044b \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0438 <\/strong><\/a><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/academy.rferl.org\/\/article\/native-digital-video-production-mastering-short-form-videos\/\">\u041f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u043d\u0430 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u043c <\/a><\/strong><\/p>\n\n\n\n<p>\u041f\u0440\u0438\u043c\u0435\u0440\u044b \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0445 \u0432\u0438\u0434\u0435\u043e&nbsp;\u0438 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u044f:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AJ+: <a href=\"https:\/\/www.instagram.com\/reel\/C0uxEsTvcJS\/\" rel=\"noreferrer noopener\" target=\"_blank\"><u>https:\/\/www.instagram.com\/reel\/C0uxEsTvcJS\/<\/u><\/a> &nbsp;<\/li>\n\n\n\n<li>WILL: <a href=\"https:\/\/www.instagram.com\/reel\/C0gtC4DM45j\/\" rel=\"noreferrer noopener\" target=\"_blank\"><u>https:\/\/www.instagram.com\/reel\/C0gtC4DM45j\/<\/u><\/a> &nbsp;<\/li>\n\n\n\n<li>NYT: <a href=\"https:\/\/www.instagram.com\/reel\/C0ukvsZS5Rb\/\" rel=\"noreferrer noopener\" target=\"_blank\"><u>https:\/\/www.instagram.com\/reel\/C0ukvsZS5Rb\/<\/u><\/a> &nbsp;<\/li>\n\n\n\n<li>Guardian: <a href=\"https:\/\/www.youtube.com\/shorts\/l6EUv3ye52g\" rel=\"noreferrer noopener\" target=\"_blank\"><u>https:\/\/www.youtube.com\/shorts\/l6EUv3ye52g<\/u><\/a> &nbsp;<\/li>\n\n\n\n<li>Economist: <a href=\"https:\/\/www.youtube.com\/shorts\/5HszJ9VqI8g\" rel=\"noreferrer noopener\" target=\"_blank\"><u>https:\/\/www.youtube.com\/shorts\/5HszJ9VqI8g<\/u><\/a> &nbsp;<\/li>\n\n\n\n<li>Vox: <a href=\"https:\/\/www.youtube.com\/shorts\/PGmhLRKpfAE\" rel=\"noreferrer noopener\" target=\"_blank\"><u>https:\/\/www.youtube.com\/shorts\/PGmhLRKpfAE<\/u><\/a> &nbsp;<\/li>\n\n\n\n<li>Berlin Fresh (by DW): <a href=\"https:\/\/www.tiktok.com\/@dw_berlinfresh\/video\/7303269596843429166?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7228529233843619354\" rel=\"noreferrer noopener\" target=\"_blank\"><u>https:\/\/www.tiktok.com\/@dw_berlinfresh\/video\/7303269596843429166?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7228529233843619354<\/u><\/a> &nbsp;<\/li>\n\n\n\n<li>BBC News: <a href=\"https:\/\/www.tiktok.com\/@bbcnews\/video\/7309573050733694241?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7228529233843619354\" rel=\"noreferrer noopener\" target=\"_blank\"><u>https:\/\/www.tiktok.com\/@bbcnews\/video\/7309573050733694241?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7228529233843619354<\/u><\/a> &nbsp;<\/li>\n\n\n\n<li>Now This: <a href=\"https:\/\/www.tiktok.com\/@nowthis\/video\/7299515980487626027\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.tiktok.com\/@nowthis\/video\/7299515980487626027<\/a> &nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-right\"><em>\u041a\u0430\u0442\u0435\u0440\u0438\u043d\u0430 \u0422\u0430\u043b\u0438\u043a\u043e\u0432\u0430<\/em><\/p>\n\n\t<!-- Topics Covered -->\n\t\n\t\n\t\n\t\n\t","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u0442\u0435\u0440\u0438\u043d\u0430 \u0422\u0430\u043b\u0438\u043a\u043e\u0432\u0430 \u0438\u0437 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u041d\u043e\u0432\u043e\u0441\u0442\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0434\u0435\u043b\u0438\u0442\u0441\u044f \u043b\u0443\u0447\u0448\u0438\u043c\u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u043c\u0438 \u0438 \u0441\u043e\u0432\u0435\u0442\u0430\u043c\u0438 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044e \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0445 \u0432\u0438\u0434\u0435\u043e.<\/p>\n","protected":false},"author":598,"featured_media":12583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_eb_data_table":"","footnotes":""},"categories":[308,309],"tags":[285,105],"class_list":["post-12582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lightning-chats","category-chaty-lightning","tag-vovlechenie-auditorii","tag-socialnye-seti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u042d\u0440\u0430 \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0445 \u0432\u0438\u0434\u0435\u043e - RFE\/RL Academy<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" 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