{"id":16237,"date":"2024-10-08T14:01:53","date_gmt":"2024-10-08T14:01:53","guid":{"rendered":"https:\/\/academy.rferl.org\/\/?p=16237"},"modified":"2024-11-04T14:43:06","modified_gmt":"2024-11-04T14:43:06","slug":"rukovodstvo-po-seo","status":"publish","type":"post","link":"https:\/\/academy.rferl.org\/ru\/article\/rukovodstvo-po-seo\/","title":{"rendered":"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e SEO"},"content":{"rendered":"\n\t\n\t\n\t\n\t<div class=\"root-eb-toc-3fber wp-block-essential-blocks-table-of-contents\"><div class=\"eb-parent-wrapper eb-parent-eb-toc-3fber \"><div class=\"eb-toc-container eb-toc-3fber  eb-toc-is-not-sticky eb-toc-collapsible eb-toc-initially-collapsed eb-toc-scrollToTop style-1 list-style-none\" data-scroll-top=\"true\" data-scroll-top-icon=\"fas fa-angle-up\" data-collapsible=\"true\" data-sticky-hide-mobile=\"false\" data-sticky=\"false\" data-scroll-target=\"scroll_to_toc\" data-copy-link=\"false\" 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&quot;,&quot;value&quot;:&quot;\\u043a\\u043e\\u043d\\u0442\\u0435\\u043d\\u0442-\\u0441\\u043e\\u0432\\u043f\\u0430\\u0434\\u0430\\u0435\\u0442-\\u0441-\\u0438\\u043d\\u0442\\u0435\\u0440\\u0435\\u0441\\u0430\\u043c\\u0438-\\u0430\\u0443\\u0434\\u0438\\u0442\\u043e\\u0440\\u0438\\u0438-\\u043f\\u043e\\u0438\\u0441\\u043a\\u043e\\u0432\\u0438\\u043a\\u043e\\u0432&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;\\u0421\\u0438\\u0441\\u0442\\u0435\\u043c\\u0430 \\u0432\\u043d\\u0443\\u0442\\u0440\\u0435\\u043d\\u043d\\u0438\\u0445 \\u0441\\u0441\\u044b\\u043b\\u043e\\u043a \\u043c\\u0435\\u0436\\u0434\\u0443 \\u0433\\u043b\\u0430\\u0432\\u043d\\u044b\\u043c\\u0438 \\u0441\\u0442\\u0440\\u0430\\u043d\\u0438\\u0446\\u0430\\u043c\\u0438 \\u0438 \\u043a\\u043b\\u0430\\u0441\\u0442\\u0435\\u0440\\u0430\\u043c\\u0438&quot;,&quot;value&quot;:&quot;\\u0441\\u0438\\u0441\\u0442\\u0435\\u043c\\u0430-\\u0432\\u043d\\u0443\\u0442\\u0440\\u0435\\u043d\\u043d\\u0438\\u0445-\\u0441\\u0441\\u044b\\u043b\\u043e\\u043a-\\u043c\\u0435\\u0436\\u0434\\u0443-\\u0433\\u043b\\u0430\\u0432\\u043d\\u044b\\u043c\\u0438-\\u0441\\u0442\\u0440\\u0430\\u043d\\u0438\\u0446\\u0430\\u043c\\u0438-\\u0438-\\u043a\\u043b\\u0430\\u0441\\u0442\\u0435\\u0440\\u0430\\u043c\\u0438&quot;,&quot;isDelete&quot;:false}]\" data-smooth=\"true\" data-top-offset=\"\"><div class=\"eb-toc__list-wrap\"><ul class='eb-toc__list'><li><a href=\"#eb-table-content-0\">\u0427\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0435?<\/a><li><a href=\"#eb-table-content-1\">\u041a\u0430\u043a \u044d\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442?<\/a><li><a href=\"#eb-table-content-2\">\u0421\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/a><li><a href=\"#eb-table-content-3\">\u0418\u043d\u0434\u0435\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/a><li><a href=\"#eb-table-content-4\">\u0412\u044b\u0434\u0430\u0447\u0430<\/a><li><a href=\"#eb-table-content-5\">\u0413\u0434\u0435 \u043d\u043e\u0432\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432 \u043f\u043e\u0438\u0441\u043a\u0435 Google?<\/a><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\">\n                    <path d=\"M6.75 9.75L9 7.5L11.25 9.75\" stroke=\"#252D3B\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <path d=\"M9 15.75C9.88642 15.75 10.7642 15.5754 11.5831 15.2362C12.4021 14.897 13.1462 14.3998 13.773 13.773C14.3998 13.1462 14.897 12.4021 15.2362 11.5831C15.5754 10.7642 15.75 9.88642 15.75 9C15.75 8.11358 15.5754 7.23583 15.2362 6.41689C14.897 5.59794 14.3998 4.85383 13.773 4.22703C13.1462 3.60023 12.4021 3.10303 11.5831 2.76381C10.7642 2.42459 9.88642 2.25 9 2.25C7.20979 2.25 5.4929 2.96116 4.22703 4.22703C2.96116 5.4929 2.25 7.20979 2.25 9C2.25 10.7902 2.96116 12.5071 4.22703 13.773C5.4929 15.0388 7.20979 15.75 9 15.75Z\" stroke=\"#252D3B\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg><ul class='eb-toc__list'><li><a href=\"#google-discover\">Google Discover<\/a><li><a href=\"#eb-table-content-7\">\u041f\u0440\u0438\u043c\u0435\u0440<\/a><li><a href=\"#eb-table-content-8\">\u0413\u043b\u0430\u0432\u043d\u044b\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0438<\/a><li><a href=\"#eb-table-content-9\">\u041f\u043e\u0438\u0441\u043a<\/a><li><a href=\"#eb-table-content-10\">\u0412\u0438\u0442\u0440\u0438\u043d\u0430 \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439<\/a><li><a href=\"#eb-table-content-11\">News.Google.com (Google \u041d\u043e\u0432\u043e\u0441\u0442\u0438)<\/a><\/li><\/ul><li><a href=\"#eb-table-content-12\">\u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430<\/a><li><a href=\"#eb-table-content-13\">SEO \u0434\u043b\u044f \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439: \u0433\u043b\u0430\u0432\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0443\u0441\u043f\u0435\u0445\u0430<\/a><li><a href=\"#eb-table-content-14\">\u0421\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 <\/a><li><a href=\"#eb-table-content-15\">\u0421\u0432\u043e\u0435\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430<\/a><li><a href=\"#eb-table-content-16\">\u041a\u043e\u043d\u0442\u0435\u043d\u0442 \u0441\u043e\u0432\u043f\u0430\u0434\u0430\u0435\u0442 \u0441 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432 <\/a><li><a href=\"#eb-table-content-17\">\u0421\u0438\u0441\u0442\u0435\u043c\u0430 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0445 \u0441\u0441\u044b\u043b\u043e\u043a \u043c\u0435\u0436\u0434\u0443 \u0433\u043b\u0430\u0432\u043d\u044b\u043c\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u043c\u0438 \u0438 \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u0430\u043c\u0438<\/a><\/ul><\/div><\/div><\/div><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u0427\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0435?<\/h3>\n\n\n\n<p>\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f (SEO, Search Engine Optimisation) \u2014 \u044d\u0442\u043e \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441 \u043c\u0435\u0440, \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0445 \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e\u0431\u044b \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u043f\u043e\u0438\u0441\u043a\u0430. \u042d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0438 \u0430\u0440\u0445\u0438\u0442\u0435\u043a\u0442\u0443\u0440\u044b \u0441\u0430\u0439\u0442\u0430, \u0447\u0442\u043e\u0431\u044b \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0435\u0433\u043e \u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0434\u043b\u044f \u0442\u0430\u043a\u0438\u0445 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432, \u043a\u0430\u043a Google \u0438 Bing. \u0426\u0435\u043b\u044c \u2014 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0440\u0430\u043d\u0436\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u0430\u0439\u0442\u0430 \u0432 \u0432\u044b\u0434\u0430\u0447\u0435 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432 (SERPs) \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432, \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0438 \u043e\u0431\u0440\u0430\u0442\u043d\u044b\u0445 \u0441\u0441\u044b\u043b\u043e\u043a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041a\u0430\u043a \u044d\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442?<\/h3>\n\n\n\n<p>\u0420\u0430\u0431\u043e\u0442\u0443 \u043f\u043e\u0438\u0441\u043a\u0430 \u0432 Google \u043c\u043e\u0436\u043d\u043e \u0440\u0430\u0437\u0431\u0438\u0442\u044c \u043d\u0430 \u0442\u0440\u0438 \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u0448\u0430\u0433\u0430:<\/p>\n\n\n\n<div class=\"wp-block-essential-blocks-accordion  root-eb-accordion-0hkwj\"><div class=\"eb-parent-wrapper eb-parent-eb-accordion-0hkwj \"><div class=\"eb-accordion-container eb-accordion-0hkwj\" data-accordion-type=\"accordion\" data-tab-icon=\"fas fa-angle-right\" data-expanded-icon=\"fas fa-angle-down\" data-transition-duration=\"500\"><div class=\"eb-accordion-inner\">\n<div class=\"wp-block-essential-blocks-accordion-item eb-accordion-item-sn3sh eb-accordion-wrapper\" data-clickable=\"true\"><div class=\"eb-accordion-title-wrapper eb-accordion-title-wrapper-eb-accordion-0hkwj\" tabindex=\"0\"><span class=\"eb-accordion-icon-wrapper eb-accordion-icon-wrapper-eb-accordion-0hkwj\"><span class=\"fas fa-angle-right eb-accordion-icon\"><\/span><\/span><div class=\"eb-accordion-title-content-wrap title-content-eb-accordion-0hkwj\"><h3 class=\"eb-accordion-title\">\u0421\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/h3><\/div><\/div><div class=\"eb-accordion-content-wrapper eb-accordion-content-wrapper-eb-accordion-0hkwj\"><div class=\"eb-accordion-content\">\n<p>\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0435 \u041f\u041e, \u0447\u0442\u043e\u0431\u044b \u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u044b. \u042d\u0442\u043e \u041f\u041e, \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0440\u043e\u0431\u043e\u0442\u044b, \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u043e\u0441\u0435\u0449\u0430\u044e\u0442 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u0441\u043b\u0435\u0434\u0443\u044f \u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0430\u043c \u0441 \u043e\u0434\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043d\u0430 \u0434\u0440\u0443\u0433\u0443\u044e. \u0418\u0445 \u0446\u0435\u043b\u044c \u2014 \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0438\u0442\u044c \u0438 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-accordion-item eb-accordion-item-enm5y eb-accordion-wrapper\" data-clickable=\"true\"><div class=\"eb-accordion-title-wrapper eb-accordion-title-wrapper-eb-accordion-0hkwj\" tabindex=\"0\"><span class=\"eb-accordion-icon-wrapper eb-accordion-icon-wrapper-eb-accordion-0hkwj\"><span class=\"fas fa-angle-right eb-accordion-icon\"><\/span><\/span><div class=\"eb-accordion-title-content-wrap title-content-eb-accordion-0hkwj\"><h3 class=\"eb-accordion-title\">\u0418\u043d\u0434\u0435\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/h3><\/div><\/div><div class=\"eb-accordion-content-wrapper eb-accordion-content-wrapper-eb-accordion-0hkwj\"><div class=\"eb-accordion-content\">\n<p>\u041f\u043e\u0441\u043b\u0435 \u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446, \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0438 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u044e\u0442 \u0438 \u043e\u0442\u0431\u0438\u0440\u0430\u044e\u0442 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0431\u043b\u0430\u0434\u0430\u044e\u0442 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e\u0439 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e \u0438 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e \u0434\u043b\u044f \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044f \u0432 \u0438\u0445 \u0431\u0430\u0437\u0443 \u0434\u0430\u043d\u043d\u044b\u0445, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0442\u0430\u043a\u0436\u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u0430 \u043a\u0430\u043a \u0438\u043d\u0434\u0435\u043a\u0441. \u0412\u043e \u0432\u0440\u0435\u043c\u044f \u044d\u0442\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 \u043f\u0440\u0435\u0434\u043c\u0435\u0442 \u0435\u0435 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f, \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432, \u0438 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u043d\u0435\u0439 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432. \u041d\u0435 \u0432\u0441\u0435 \u043f\u0440\u043e\u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043f\u043e\u043f\u0430\u0434\u0430\u044e\u0442 \u0432 \u0438\u043d\u0434\u0435\u043a\u0441. \u0412 \u0438\u043d\u0434\u0435\u043a\u0441\u0435 \u0445\u0440\u0430\u043d\u044f\u0442\u0441\u044f \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0446\u0435\u043d\u043d\u0443\u044e \u0438 \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-accordion-item eb-accordion-item-m27t6 eb-accordion-wrapper\" data-clickable=\"true\"><div class=\"eb-accordion-title-wrapper eb-accordion-title-wrapper-eb-accordion-0hkwj\" tabindex=\"0\"><span class=\"eb-accordion-icon-wrapper eb-accordion-icon-wrapper-eb-accordion-0hkwj\"><span class=\"fas fa-angle-right eb-accordion-icon\"><\/span><\/span><div class=\"eb-accordion-title-content-wrap title-content-eb-accordion-0hkwj\"><h3 class=\"eb-accordion-title\">\u0412\u044b\u0434\u0430\u0447\u0430<\/h3><\/div><\/div><div class=\"eb-accordion-content-wrapper eb-accordion-content-wrapper-eb-accordion-0hkwj\"><div class=\"eb-accordion-content\">\n<p>\u041a\u043e\u0433\u0434\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0432\u0432\u043e\u0434\u0438\u0442 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0437\u0430\u043f\u0440\u043e\u0441, \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u0442 \u0438\u043d\u0434\u0435\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b. \u041e\u043d \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0441\u043b\u043e\u0436\u043d\u044b\u0435 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0437\u0430\u043f\u0440\u043e\u0441\u0443. \u041f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a \u0440\u0430\u043d\u0436\u0438\u0440\u0443\u0435\u0442 \u0441\u0430\u043c\u044b\u0435 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e. \u0415\u0433\u043e \u0446\u0435\u043b\u044c \u2014 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u0443\u044e \u0438 \u043f\u043e\u043b\u0435\u0437\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0432 \u043e\u0442\u0432\u0435\u0442 \u043d\u0430 \u0437\u0430\u043f\u0440\u043e\u0441 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3c1db793\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"532\" class=\"gb-image gb-image-3c1db793\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/seog1.png\" alt=\"\" title=\"SEOG1\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog1.png 940w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog1.png?resize=300,170 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog1.png?resize=768,435 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p><strong>\u0412\u043e\u0442 \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0435 \u043e\u0431\u044a\u044f\u0441\u043d\u0435\u043d\u0438\u0435 \u044d\u0442\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u043e\u0442 Google:<\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"915\" height=\"545\" src=\"https:\/\/www.youtube.com\/embed\/5MIAugQ17ks?si=O3z-vSXMyEJdVHM4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\">\u0413\u0434\u0435 \u043d\u043e\u0432\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432 \u043f\u043e\u0438\u0441\u043a\u0435 Google?<\/h3>\n\n\n\n<p>Google News \u2014 \u043a\u0440\u0430\u0439\u043d\u0435 \u0432\u0430\u0436\u043d\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0434\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0443\u044e \u0438 \u0441\u0432\u043e\u0435\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u0443\u044e \u0441 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c\u0438 \u0442\u0435\u043c\u0430\u043c\u0438. \u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0435\u0439 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c <a href=\"https:\/\/www.stateofdigitalpublishing.com\/seo\/google-news-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0438 \u043c\u0435\u0441\u0442\u043e \u0432 \u0432\u044b\u0434\u0430\u0447\u0435 \u0432 Google News<\/a> \u043c\u043e\u0436\u0435\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043e\u0445\u0432\u0430\u0442 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u041d\u0438\u0436\u0435 \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0433\u043b\u0430\u0432\u043d\u044b\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0432 Google News.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Google Discover<\/h4>\n\n\n\n<p>Google Discover \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439 \u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432 \u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u043f\u043e\u0438\u0441\u043a\u0430 \u043d\u0430 \u0438\u0445 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0435. \u0412 \u0435\u0433\u043e \u043e\u0441\u043d\u043e\u0432\u0435 \u043b\u0435\u0436\u0430\u0442 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b (\u0447\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 \u0435\u0433\u043e \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u043c\u0435\u043d\u0435\u0435 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u044b\u043c), \u043d\u043e \u043e\u043d \u0441\u043f\u043e\u0441\u043e\u0431\u0435\u043d \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u0435\u0441\u043b\u0438 \u0432\u0430\u0448 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u043c \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u044f\u043c \u043d\u0438\u0436\u0435.<\/p>\n\n\n\n<p><strong>Google Discover Ranking Factors:<\/strong><\/p>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-8f2ca8ac\">\n<div class=\"gb-grid-column gb-grid-column-ede5b072\"><div class=\"gb-container gb-container-ede5b072\">\n\n<p><strong>1. \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f \u0438 \u0442\u0435\u043c\u044b:<\/strong><\/p>\n\n\n\n<p>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043d\u0438\u0436\u0435 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0434\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0442\u0435\u043c\u044b, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0439 \u0442\u0440\u0430\u0444\u0438\u043a \u0441\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u044b Google Discover.<\/p>\n\n\n\n<ol start=\"1\" style=\"list-style-type:lower-alpha\" class=\"wp-block-list\">\n<li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0432\u043a\u043b\u0430\u0434\u043a\u0443 Discover \u0432 \u043c\u0435\u043d\u044e Google Search, \u0447\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043d\u0430\u0431\u0438\u0440\u0430\u044e\u0442 \u0442\u0440\u0430\u0444\u0438\u043a (\u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0434\u043e\u0441\u0442\u0443\u043f). \u0422\u0430\u043a\u0436\u0435 \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0441\u0435\u0440\u0432\u0438\u0441 Chartbeat.<\/li>\n\n\n\n<li>\u0418\u0437\u0443\u0447\u0438\u0442\u0435 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u0438\u043b\u0438 \u0442\u0435\u043c\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0441\u0432\u0435\u0449\u0430\u044e\u0442\u0441\u044f \u0432 \u044d\u0442\u0438\u0445 \u0441\u0442\u0430\u0442\u044c\u044f\u0445.<\/li>\n\n\n\n<li>\u041e\u0441\u0442\u0430\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u0432 \u043a\u0443\u0440\u0441\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0439 \u0438 \u0442\u0440\u0435\u043d\u0434\u043e\u0432, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u044d\u0442\u0438\u043c\u0438 \u0442\u0435\u043c\u0430\u043c\u0438, \u0438 \u043e\u0441\u0432\u0435\u0449\u0430\u0439\u0442\u0435 \u0438\u0445.<\/li>\n\n\n\n<li>\u0421\u0442\u0430\u0432\u044c\u0442\u0435 \u043f\u0435\u0440\u0435\u043a\u0440\u0435\u0441\u0442\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u043d\u0430 \u0441\u0442\u0430\u0440\u044b\u0435 \u0441\u0442\u0430\u0442\u044c\u0438 \u0438\u043b\u0438 \u0441\u0442\u0430\u0442\u044c\u0438 \u043d\u0430 \u0441\u0445\u043e\u0436\u0443\u044e \u0442\u0435\u043c\u0443 \u0432 \u043d\u043e\u0432\u044b\u0445 \u0441\u0442\u0430\u0442\u044c\u044f\u0445, \u0447\u0442\u043e\u0431\u044b \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043f\u043e\u043c\u043e\u0447\u044c \u0438\u043c \u043d\u0430\u0439\u0442\u0438 \u0432\u0430\u0448 \u043a\u043e\u043d\u0442\u0435\u043d\u0442.<\/li>\n\n\n\n<li>\u0422\u043e\u0433\u043e \u0436\u0435 \u0441\u0430\u043c\u043e\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f, \u044d\u043a\u0441\u043f\u043e\u0440\u0442\u0438\u0440\u0443\u044f \u0441\u0430\u043c\u044b\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u0441\u0442\u0430\u0442\u044c\u0438 \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 16 \u043c\u0435\u0441\u044f\u0446\u0435\u0432 \u0432 Google Discover, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044f \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0442\u0435\u043c\u044b \u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0443\u044f \u0431\u043e\u043b\u044c\u0448\u0435 \u0441\u0442\u0430\u0442\u0435\u0439 \u043d\u0430 \u044d\u0442\u0438 \u0442\u0435\u043c\u044b.<\/li>\n<\/ol>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-97c41a50\"><div class=\"gb-container gb-container-97c41a50\">\n\n<figure class=\"gb-block-image gb-block-image-1b7aad1f\"><img loading=\"lazy\" decoding=\"async\" width=\"304\" height=\"352\" class=\"gb-image gb-image-1b7aad1f\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/seog3.png\" alt=\"\" title=\"SEOG3\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog3.png 304w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog3.png?resize=259,300 259w\" sizes=\"auto, (max-width: 304px) 100vw, 304px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-51204244\">\n<div class=\"gb-grid-column gb-grid-column-5e76fe6f\"><div class=\"gb-container gb-container-5e76fe6f\">\n\n<figure class=\"gb-block-image gb-block-image-6812b747\"><img loading=\"lazy\" decoding=\"async\" width=\"468\" height=\"426\" class=\"gb-image gb-image-6812b747\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/seog4.png\" alt=\"\" title=\"SEOG4\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog4.png 468w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog4.png?resize=300,273 300w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-3f85ad6d\"><div class=\"gb-container gb-container-3f85ad6d\">\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>2. \u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f:<\/strong><span style=\"color: rgb(0, 0, 0); font-size: medium; white-space-collapse: collapse;\"><\/span><\/p>\n\n\n\n<ol start=\"1\" style=\"list-style-type:lower-alpha\" class=\"wp-block-list\">\n<li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0441 \u0440\u0430\u0437\u0440\u0435\u0448\u0435\u043d\u0438\u0435\u043c \u043a\u0430\u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c 1200 \u043f\u0438\u043a\u0441\u0435\u043b\u0435\u0439 \u043f\u043e \u0448\u0438\u0440\u0438\u043d\u0435. \u0414\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0439 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043f\u0440\u0435\u0432\u044c\u044e: \u043a\u0440\u0443\u043f\u043d\u044b\u0439 \u043c\u0435\u0442\u0430\u0442\u044d\u0433 \u0438\u043b\u0438 AMP (accelerated mobile pages, \u043d\u043e\u0432\u044b\u0439 \u0444\u043e\u0440\u043c\u0430\u0442 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0434\u043b\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432 \u043e\u0442 Google, \u043f\u0440\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0432\u044b\u0448\u0435 \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438). \u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0434\u043e\u0431\u0430\u0432\u0438\u0442 \u044d\u0442\u043e\u0442 \u0442\u044d\u0433 \u043d\u0430 \u0432\u0441\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e.<\/li>\n\n\n\n<li>\u0412\u044b\u0431\u0438\u0440\u0430\u0439\u0442\u0435 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0438 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0435\u0440\u0435\u043a\u043b\u0438\u043a\u0430\u044e\u0442\u0441\u044f \u0441 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435\u043c \u0441\u0442\u0430\u0442\u044c\u0438.<\/li>\n\n\n\n<li>\u0412\u044b\u0431\u0438\u0440\u0430\u0439\u0442\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0435\u0441\u0442\u044c \u0447\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u0438\u0435 \u043b\u0438\u0446\u0430, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u043b\u0438\u0446\u0430 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0445 \u043b\u044e\u0434\u0435\u0439.<\/li>\n\n\n\n<li>\u0427\u0442\u043e\u0431\u044b \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0442\u0449\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u0434\u0430\u043d\u043d\u044b\u0445, \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0443, \u0438\u043b\u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u043e\u0432\u043b\u0435\u043a\u0430\u044e\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u0441\u0442\u0430\u0442\u044c\u044f \u043e \u0432\u043e\u0439\u043d\u0435, \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u044c\u0442\u0435 \u043d\u0430 \u043a\u0430\u0440\u0442\u0435 \u0437\u043e\u043d\u044b \u0431\u043e\u0435\u0432\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u0438 \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0443\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043a\u0430\u043a \u043d\u0430 \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0435 \u043d\u0438\u0436\u0435 \u2014 \u044d\u0442\u043e \u0443\u043b\u0443\u0447\u0448\u0438\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0430 \u0432 Google Discover.<\/li>\n\n\n\n<li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0435\u0440\u0435\u0434\u0430\u044e\u0442 \u0441\u0443\u0442\u044c \u0442\u0435\u043c\u044b \u0438 \u0432\u044b\u0437\u044b\u0432\u0430\u044e\u0442 \u043b\u044e\u0431\u043e\u043f\u044b\u0442\u0441\u0442\u0432\u043e \u0438\u043b\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.<\/li>\n<\/ol>\n<\/div><\/div>\n\n<\/div><\/div>\n<\/div>\n\n\n<p><strong>3. \u0417\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438:<\/strong> \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u0438 \u0438\u043d\u0442\u0440\u0438\u0433\u0443\u044e\u0449\u0438\u0435, \u043d\u043e \u043d\u0435 \u043a\u043b\u0438\u043a\u0431\u0435\u0439\u0442\u043d\u044b\u0435 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438.&nbsp; \u041a\u043b\u0438\u043a\u0431\u0435\u0439\u0442, \u0445\u043e\u0442\u044c \u043e\u043d \u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0441\u043f\u0435\u0440\u0432\u0430, \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u043a \u043f\u043e\u0442\u0435\u0440\u0435 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0441\u0430\u0439\u0442\u0430 \u043d\u0430 \u0434\u043e\u043b\u0433\u0438\u0439 \u0441\u0440\u043e\u043a: \u0441\u0430\u0439\u0442 \u043f\u043e\u0442\u0435\u0440\u044f\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0432 Google Discover. \u0427\u0442\u043e\u0431\u044b \u0443 \u0441\u0442\u0430\u0442\u044c\u0438 \u0431\u044b\u043b\u0438 \u0445\u043e\u0440\u043e\u0448\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0432 Google Discover, \u0434\u043b\u0438\u043d\u0430 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u0442\u044c \u043d\u0438\u0436\u0435 100 \u0441\u0438\u043c\u0432\u043e\u043b\u043e\u0432.<\/p>\n\n\n\n<div class=\"wp-block-essential-blocks-row  root-eb-row-qkdov\"><div class=\"eb-parent-wrapper eb-parent-eb-row-qkdov \"><div class=\"eb-row-root-container eb-row-qkdov\" data-id=\"eb-row-qkdov\"><div class=\"eb-row-wrapper\"><div class=\"eb-row-inner\">\n<div class=\"wp-block-essential-blocks-column  root-eb-column-tb6s7\"><div class=\"eb-parent-wrapper eb-parent-eb-column-tb6s7 \"><div class=\"eb-column-wrapper eb-column-tb6s7\"><div class=\"eb-column-inner\">\n<p><strong>\u042d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a:<\/strong> \u201c\u0422\u0440\u0430\u0433\u0435\u0434\u0438\u044f: \u0436\u0435\u043d\u0443 \u041a\u0443\u0430\u043d\u0434\u044b\u043a\u0430 \u0411\u0438\u0448\u0438\u043c\u0431\u0430\u0435\u0432\u0430 \u043d\u0430\u0448\u043b\u0438 \u0443\u0431\u0438\u0442\u043e\u0439, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u0430\u044f \u043f\u0440\u0438\u0447\u0438\u043d\u0430 \u2014 \u0441\u0435\u043c\u0435\u0439\u043d\u043e-\u0431\u044b\u0442\u043e\u0432\u043e\u0439 \u043a\u043e\u043d\u0444\u043b\u0438\u043a\u0442\u201d.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-column  root-eb-column-vs9mp\"><div class=\"eb-parent-wrapper eb-parent-eb-column-vs9mp \"><div class=\"eb-column-wrapper eb-column-vs9mp\"><div class=\"eb-column-inner\">\n<p><strong>VS.<\/strong><\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-column  root-eb-column-vakii\"><div class=\"eb-parent-wrapper eb-parent-eb-column-vakii \"><div class=\"eb-column-wrapper eb-column-vakii\"><div class=\"eb-column-inner\">\n<p><strong>\u041a\u043b\u0438\u043a\u0431\u0435\u0439\u0442\u043d\u044b\u0439 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a:<\/strong> \u201c\u0428\u043e\u043a\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043f\u043e\u0432\u043e\u0440\u043e\u0442: \u0442\u0435\u043c\u043d\u044b\u0439 \u0441\u0435\u043a\u0440\u0435\u0442 \u041a\u0443\u0430\u043d\u0434\u044b\u043a\u0430 \u0411\u0438\u0448\u0438\u043c\u0431\u0430\u0435\u0432\u0430 \u0440\u0430\u0441\u043a\u0440\u044b\u0442 \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u0433\u0430\u0434\u043e\u0447\u043d\u043e\u0439 \u0441\u043c\u0435\u0440\u0442\u0438 \u0435\u0433\u043e \u0436\u0435\u043d\u044b\u201d.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><strong>4. \u041f\u043e\u0437\u0432\u043e\u043b\u044c\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c:<\/strong> \u0418\u043a\u043e\u043d\u043a\u0438 \u0434\u043b\u044f \u0448\u0435\u0440\u0438\u043d\u0433\u0430 \u0438 \u0432\u0434\u0438\u043c\u044b\u0435 \u0442\u044d\u0433\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u0447\u0435\u0442\u0430\u044e\u0442\u0441\u044f \u0441 \u0444\u0443\u043d\u043a\u0446\u0438\u044f\u043c\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u043f\u043e\u043e\u0449\u0440\u044f\u044e\u0449\u0438\u043c\u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u2014\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c\u044e \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f\u2014\u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0438 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u044c \u0441\u0442\u0430\u0442\u044c\u0438.<p class=\"MsoNormal\" style=\"margin: 0cm; line-height: 16.8667px; font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); white-space-collapse: collapse;\"><span lang=\"RU\"><\/span><\/p><\/p>\n\n\n\n<p>\u0421\u0432\u044f\u0436\u0438\u0442\u0435\u0441\u044c \u0441 \u0410\u0440\u0442\u0430\u043a\u043e\u043c \u0410\u043c\u0431\u0430\u0440\u0446\u0443\u043c\u044f\u043d\u043e\u043c&nbsp; (<a href=\"mailto:hambardzumyana@rferl.org\" target=\"_blank\" rel=\"noreferrer noopener\">hambardzumyana@rferl.org<\/a>), \u0447\u0442\u043e\u0431\u044b \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438 \u0443 \u0432\u0430\u0441 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u041f\u0440\u0438\u043c\u0435\u0440<\/h4>\n\n\n\n<p>\u0421\u0442\u0430\u0442\u044c\u044f \u043e <a href=\"https:\/\/www.slobodnaevropa.org\/a\/snimci-sa-kineskih-kamera-srbija-sud\/32927875.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u0441\u043d\u0438\u043c\u043a\u0430\u0445 \u0441 \u043a\u0438\u0442\u0430\u0439\u0441\u043a\u0438\u0445 \u043a\u0430\u043c\u0435\u0440 \u0432 \u0421\u0435\u0440\u0431\u0438\u0438<\/a> \u0431\u044b\u043b\u0430 \u0441\u0430\u043c\u043e\u0439 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0439 \u0432 \u043f\u0435\u0440\u0438\u043e\u0434 \u043c\u0435\u0436\u0434\u0443 \u0444\u0435\u0432\u0440\u0430\u043b\u0435\u043c \u0438 \u043c\u0430\u0435\u043c 2024, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a 45,000 \u043a\u043b\u0438\u043a\u043e\u0432 \u043b\u0438\u0448\u044c \u0432 \u0434\u0435\u043d\u044c \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438, 10 \u043c\u0430\u044f.<\/p>\n\n\n\n<p><strong>\u0415\u0441\u043b\u0438 \u043c\u044b \u0438\u0437\u0443\u0447\u0438\u043c \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a \u043d\u0438\u0436\u0435, \u0442\u043e \u0443\u0432\u0438\u0434\u0438\u043c, \u0447\u0442\u043e \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0438 \u0443\u0434\u0430\u043b\u043e\u0441\u044c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I\u0412\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u0441\u0430\u043c\u044b\u0435 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0442\u0435\u043c\u044b, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u2014\u0421\u0435\u0440\u0431\u0438\u044e\u2014\u0438 \u0441\u043d\u0438\u043c\u043a\u0438 \u0441 \u043a\u0430\u043c\u0435\u0440 \u043a\u0430\u043a \u0432 \u0441\u0430\u043c \u0442\u0435\u043a\u0441\u0442, \u0442\u0430\u043a \u0438 \u0432\u043e \u0432\u0441\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u0434\u043b\u044f SEO \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435.<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8df0697f\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"266\" class=\"gb-image gb-image-8df0697f\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/seog5.png\" alt=\"\" title=\"SEOG5\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog5.png 940w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog5.png?resize=300,85 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog5.png?resize=768,217 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435.<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c623d569\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"450\" class=\"gb-image gb-image-c623d569\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/seog6.png\" alt=\"\" title=\"SEOG6\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog6.png 940w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog6.png?resize=300,144 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog6.png?resize=768,368 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0418\u0437\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043d\u0430\u0433\u043b\u044f\u0434\u043d\u044b\u0435 \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u044b, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0432\u0438\u0434\u0435\u043e\u0441\u043b\u0435\u0436\u043a\u0435 \u043e\u0442 \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432, \u0447\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043f\u043e\u0434\u0435\u043b\u0438\u0432\u0448\u0438\u0445\u0441\u044f \u0441\u0442\u0430\u0442\u044c\u0435\u0439.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-65ff7b50\"><img loading=\"lazy\" decoding=\"async\" width=\"834\" height=\"642\" class=\"gb-image gb-image-65ff7b50\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/seog7.png\" alt=\"\" title=\"SEOG7\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog7.png 834w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog7.png?resize=300,231 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog7.png?resize=768,591 768w\" sizes=\"auto, (max-width: 834px) 100vw, 834px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u044c \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044e \u0441\u0432\u043e\u0435\u0439 \u0440\u0430\u0431\u043e\u0442\u044b.<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-deceff25\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"558\" class=\"gb-image gb-image-deceff25\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/seog8.png\" alt=\"\" title=\"SEOG8\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog8.png 810w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog8.png?resize=300,207 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog8.png?resize=768,529 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0432 \u0441\u0442\u0430\u0442\u044c\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u043d\u0430 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0442\u0435\u043c\u044b&nbsp;&nbsp; \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0449\u0438\u0435 \u0432 \u0441\u0435\u0431\u044f \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442. <a href=\"https:\/\/showcase.pangea-cms.com\/a\/31766879.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u0417\u0434\u0435\u0441\u044c<\/a> \u043c\u043e\u0436\u043d\u043e \u0443\u0437\u043d\u0430\u0442\u044c, \u043a\u0430\u043a \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043d\u0430 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0442\u0435\u043c\u044b \u0432 Pangea.<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8f8c5ca8\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"264\" class=\"gb-image gb-image-8f8c5ca8\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/seog9.png\" alt=\"\" title=\"SEOG9\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog9.png 940w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog9.png?resize=300,84 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/seog9.png?resize=768,216 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u0413\u043b\u0430\u0432\u043d\u044b\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0438<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b Google Search \u0438 Google News \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u0441\u0430\u043c\u044b\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b. \u041e\u043d\u0438 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0441\u0430\u043c\u044b\u0435 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0438 \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u043c\u044b\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u044b\u0435 \u0441\u0442\u0430\u0442\u044c\u0438.<\/li>\n\n\n\n<li>\u0427\u0442\u043e\u0431\u044b \u043f\u043e\u044f\u0432\u0438\u0442\u044c\u0441\u044f \u0432 \u0413\u043b\u0430\u0432\u043d\u044b\u0445 \u043d\u043e\u0432\u043e\u0441\u0442\u044f\u0445, \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0438 \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0435 \u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0433\u0430\u0439\u0434\u043b\u0430\u0439\u043d\u0430\u043c Google \u043f\u043e \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u2014 \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0447\u0435\u0442\u043a\u0438\u0435 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438 \u0438 \u0434\u0430\u0442\u044b \u0438 \u0442.\u0434.<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-30b7c206\"><img loading=\"lazy\" decoding=\"async\" width=\"2178\" height=\"1160\" class=\"gb-image gb-image-30b7c206\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.24.31.png\" alt=\"\" title=\"SEOG10\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.24.31.png 2178w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.24.31.png?resize=300,160 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.24.31.png?resize=768,409 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.24.31.png?resize=1024,545 1024w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.24.31.png?resize=1536,818 1536w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.24.31.png?resize=2048,1091 2048w\" sizes=\"auto, (max-width: 2178px) 100vw, 2178px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u041f\u043e\u0438\u0441\u043a<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041a\u043e\u043d\u0442\u0435\u043d\u0442 Google News \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d \u0432 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043f\u043e\u0438\u0441\u043a\u0430 Google Search results, \u0447\u0442\u043e \u0434\u0430\u0435\u0442 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u044b\u043c \u0441\u0442\u0430\u0442\u044c\u044f\u043c.<\/li>\n\n\n\n<li>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u044b\u0435 \u0441\u0442\u0430\u0442\u044c\u0438 \u043f\u043e\u0434 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432, \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u043a\u0440\u0430\u0442\u043a\u0438\u0445 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0439 \u0441\u0442\u0430\u0442\u044c\u0438, \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u0435\u0442\u0430-\u0442\u044d\u0433\u043e\u0432.<\/li>\n\n\n\n<li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u0438 \u0434\u0430\u0439\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445, \u0447\u0442\u043e\u0431\u044b \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0441\u0432\u043e\u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0432 \u0440\u0430\u043d\u0436\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0432 \u0432\u044b\u0434\u0430\u0447\u0435 Google Search.<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c9d01158\"><img loading=\"lazy\" decoding=\"async\" width=\"2178\" height=\"1362\" class=\"gb-image gb-image-c9d01158\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.25.29.png\" alt=\"\" title=\"SEOG12\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.25.29.png 2178w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.25.29.png?resize=300,188 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.25.29.png?resize=768,480 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.25.29.png?resize=1024,640 1024w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.25.29.png?resize=1536,961 1536w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.25.29.png?resize=2048,1281 2048w\" sizes=\"auto, (max-width: 2178px) 100vw, 2178px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u0412\u0438\u0442\u0440\u0438\u043d\u0430 \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412\u0438\u0442\u0440\u0438\u043d\u0430 \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439 \u2014 \u0444\u0443\u043d\u043a\u0446\u0438\u044f \u0432 Google News, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u044f\u043c \u0432\u044b\u0431\u0438\u0440\u0430\u0442\u044c \u0433\u043b\u0430\u0432\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u043a \u043d\u0438\u043c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435.<\/li>\n\n\n\n<li>\u0420\u0435\u0434\u0430\u043a\u0446\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0412\u0438\u0442\u0440\u0438\u043d\u0443, \u0447\u0442\u043e\u0431\u044b \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u044b\u0445 \u0441\u0442\u0430\u0442\u0435\u0439, \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u0442\u044c \u044d\u043a\u0441\u043a\u043b\u044e\u0437\u0438\u0432\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0438\u043b\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043d\u043e\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e.<\/li>\n\n\n\n<li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0412\u0438\u0442\u0440\u0438\u043d\u0443 \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0442\u044c \u0441\u0430\u043c\u044b\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0438, \u044d\u043a\u0441\u043a\u043b\u044e\u0437\u0438\u0432\u044b \u0438 \u0436\u0443\u0440\u043d\u0430\u043b\u0438\u0441\u0442\u0441\u043a\u0438\u0435 \u0440\u0430\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c90c639e\"><img loading=\"lazy\" decoding=\"async\" width=\"2170\" height=\"1058\" class=\"gb-image gb-image-c90c639e\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.26.30.png\" alt=\"\" title=\"SEOG13\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.26.30.png 2170w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.26.30.png?resize=300,146 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.26.30.png?resize=768,374 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.26.30.png?resize=1024,499 1024w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.26.30.png?resize=1536,749 1536w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.26.30.png?resize=2048,999 2048w\" sizes=\"auto, (max-width: 2170px) 100vw, 2170px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">News.Google.com (Google \u041d\u043e\u0432\u043e\u0441\u0442\u0438)<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>News.Google.com \u2014 \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u044b\u0439 \u0430\u0433\u0440\u0435\u0433\u0430\u0442\u043e\u0440 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043a \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u043e\u043c\u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u043d\u0430 \u0432\u0441\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0435 \u0442\u0435\u043c\u044b \u0438\u0437 \u0440\u0430\u0437\u043d\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432.<\/li>\n\n\n\n<li>\u0420\u0435\u0434\u0430\u043a\u0446\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u0443\u0441\u0438\u043b\u0438\u0442\u044c \u0441\u0432\u043e\u0435 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u043d\u0430 News.Google.com, \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u043f\u0443\u0431\u043b\u0438\u043a\u0443\u044f \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0435 Google \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430, \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u0442\u043e\u0447\u043d\u044b\u0435 \u043c\u0435\u0442\u0430\u0434\u0430\u043d\u043d\u044b\u0435. <a href=\"https:\/\/pangeadigital.atlassian.net\/servicedesk\/customer\/portals\" target=\"_blank\" rel=\"noreferrer noopener\">\u0421\u0432\u044f\u0436\u0438\u0442\u0435\u0441\u044c \u0441 Pangea<\/a>, \u0447\u0442\u043e\u0431\u044b \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0432\u044b\u0434\u0430\u0447\u0443 \u0432\u0430\u0448\u0435\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0432 Google \u041d\u043e\u0432\u043e\u0441\u0442\u044f\u0445.<\/li>\n\n\n\n<li>\u0421\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u044c\u0442\u0435\u0441\u044c \u043d\u0430 \u0434\u043e\u0441\u0442\u043e\u0432\u0435\u0440\u043d\u043e\u0439 \u0436\u0443\u0440\u043d\u0430\u043b\u0438\u0441\u0442\u0438\u043a\u0435 \u043d\u0430 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u044b\u0439 \u0441\u043f\u0435\u043a\u0442\u0440 \u0442\u0435\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0448\u0438\u0440\u043e\u043a\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2708367d\"><img loading=\"lazy\" decoding=\"async\" width=\"2300\" height=\"1208\" class=\"gb-image gb-image-2708367d\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.28.37.png\" alt=\"\" title=\"SEOG14\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.28.37.png 2300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.28.37.png?resize=300,158 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.28.37.png?resize=768,403 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.28.37.png?resize=1024,538 1024w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.28.37.png?resize=1536,807 1536w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-11.28.37.png?resize=2048,1076 2048w\" sizes=\"auto, (max-width: 2300px) 100vw, 2300px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430<\/h3>\n\n\n\n<figure class=\"gb-block-image gb-block-image-66f9cf83\"><img loading=\"lazy\" decoding=\"async\" width=\"1284\" height=\"876\" class=\"gb-image gb-image-66f9cf83\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-15-at-9.54.34.png\" alt=\"\" title=\"Screenshot 2024-10-15 at 9.54.34\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-15-at-9.54.34.png 1284w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-15-at-9.54.34.png?resize=300,205 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-15-at-9.54.34.png?resize=768,524 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-15-at-9.54.34.png?resize=1024,699 1024w\" sizes=\"auto, (max-width: 1284px) 100vw, 1284px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">SEO \u0434\u043b\u044f \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439: \u0433\u043b\u0430\u0432\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0443\u0441\u043f\u0435\u0445\u0430<\/h3>\n\n\n\n<p>\u0412 \u0441\u043b\u0443\u0447\u0430\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c \u043e\u0441\u043e\u0431\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0438\u043c\u0435\u043d\u043d\u043e \u0434\u043b\u044f \u043c\u0435\u0434\u0438\u0430 \u0438 \u0441\u043e\u0437\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430. \u042d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 \u0447\u0435\u0442\u044b\u0440\u0435\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435c\u043a\u0438\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0445, \u0447\u0442\u043e\u0431\u044b \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0438 \u043e\u0445\u0432\u0430\u0442\u044b \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430. \u0412\u043e\u0442 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0439 \u0440\u0430\u0437\u0431\u043e\u0440 \u0447\u0435\u0442\u044b\u0440\u0435\u0445 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439:<\/p>\n\n\n\n<div class=\"wp-block-essential-blocks-accordion  root-eb-accordion-ruhmd\"><div class=\"eb-parent-wrapper eb-parent-eb-accordion-ruhmd \"><div class=\"eb-accordion-container eb-accordion-ruhmd\" data-accordion-type=\"accordion\" data-tab-icon=\"fas fa-angle-right\" data-expanded-icon=\"fas fa-angle-down\" data-transition-duration=\"500\"><div class=\"eb-accordion-inner\">\n<div class=\"wp-block-essential-blocks-accordion-item eb-accordion-item-eckfm eb-accordion-wrapper\" data-clickable=\"true\"><div class=\"eb-accordion-title-wrapper eb-accordion-title-wrapper-eb-accordion-ruhmd\" tabindex=\"0\"><span class=\"eb-accordion-icon-wrapper eb-accordion-icon-wrapper-eb-accordion-ruhmd\"><span class=\"fas fa-angle-right eb-accordion-icon\"><\/span><\/span><div class=\"eb-accordion-title-content-wrap title-content-eb-accordion-ruhmd\"><h3 class=\"eb-accordion-title\">\u0421\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 <\/h3><\/div><\/div><div class=\"eb-accordion-content-wrapper eb-accordion-content-wrapper-eb-accordion-ruhmd\"><div class=\"eb-accordion-content\">\n<p>\u042d\u0442\u043e \u043f\u043e\u043d\u044f\u0442\u0438\u0435 \u0441\u0432\u044f\u0437\u0430\u043d\u043e \u0441 \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u044b\u043c \u0440\u043e\u0441\u0442\u043e\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0438 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u043c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e\u043c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430. \u0414\u0435\u043b\u0430\u044f \u0442\u0430\u043a, \u0432\u044b \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442\u0435 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442 \u0441\u0430\u0439\u0442\u0430 \u0432 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u0442\u0435\u043c\u0430\u0445, \u0438 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0438 \u0431\u0443\u0434\u0443\u0442 \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0432\u0430\u0441 \u0432\u0430\u0436\u043d\u044b\u043c \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u043c \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439 \u0432 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u043e\u0431\u043b\u0430\u0441\u0442\u044f\u0445.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-accordion-item eb-accordion-item-mzhkr eb-accordion-wrapper\" data-clickable=\"true\"><div class=\"eb-accordion-title-wrapper eb-accordion-title-wrapper-eb-accordion-ruhmd\" tabindex=\"0\"><span class=\"eb-accordion-icon-wrapper eb-accordion-icon-wrapper-eb-accordion-ruhmd\"><span class=\"fas fa-angle-right eb-accordion-icon\"><\/span><\/span><div class=\"eb-accordion-title-content-wrap title-content-eb-accordion-ruhmd\"><h3 class=\"eb-accordion-title\">\u0421\u0432\u043e\u0435\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430<\/h3><\/div><\/div><div class=\"eb-accordion-content-wrapper eb-accordion-content-wrapper-eb-accordion-ruhmd\"><div class=\"eb-accordion-content\">\n<p>\u0420\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0442\u043e\u0442 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u043e\u0432\u043f\u0430\u0434\u0430\u0435\u0442 \u0441 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0442\u0440\u0435\u043d\u0434\u0430\u043c\u0438, \u043d\u043e\u0432\u043e\u0441\u0442\u044f\u043c\u0438 \u0438\u043b\u0438 \u0441\u0435\u0437\u043e\u043d\u043d\u044b\u043c\u0438 \u0442\u0435\u043c\u0430\u043c\u0438. \u0415\u0441\u043b\u0438 \u0432\u044b \u0431\u0443\u0434\u0435\u0442\u0435 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c&nbsp; \u0432\u044b\u043f\u0443\u0441\u043a \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0442\u0430\u043a, \u0447\u0442\u043e\u0431\u044b \u043e\u043d \u0441\u043e\u0432\u043f\u0430\u0434\u0430\u043b \u0441 \u043f\u0438\u043a\u043e\u043c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430 \u043a \u0442\u0435\u043c\u0435, \u0432\u044b \u0441\u0440\u0430\u0437\u0443 \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0442\u0440\u0430\u0444\u0438\u043a.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-accordion-item eb-accordion-item-4ogtt eb-accordion-wrapper\" data-clickable=\"true\"><div class=\"eb-accordion-title-wrapper eb-accordion-title-wrapper-eb-accordion-ruhmd\" tabindex=\"0\"><span class=\"eb-accordion-icon-wrapper eb-accordion-icon-wrapper-eb-accordion-ruhmd\"><span class=\"fas fa-angle-right eb-accordion-icon\"><\/span><\/span><div class=\"eb-accordion-title-content-wrap title-content-eb-accordion-ruhmd\"><h3 class=\"eb-accordion-title\">\u041a\u043e\u043d\u0442\u0435\u043d\u0442 \u0441\u043e\u0432\u043f\u0430\u0434\u0430\u0435\u0442 \u0441 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432 <\/h3><\/div><\/div><div class=\"eb-accordion-content-wrapper eb-accordion-content-wrapper-eb-accordion-ruhmd\"><div class=\"eb-accordion-content\">\n<p>\u041c\u0435\u0434\u0438\u0430 \u043c\u043e\u0433\u0443\u0442 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u0435\u043d \u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u0435\u043d, \u043d\u043e \u0438 \u043b\u0435\u0433\u043a\u043e \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432. \u0412 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0435, \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u043d\u0430\u0439\u0442\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0442\u043e\u043b\u044c\u043a\u043e \u0435\u0441\u043b\u0438 \u043e\u043d\u0438 \u0443\u0436\u0435 \u0438\u0449\u0443\u0442 \u0435\u0433\u043e. \u0421\u0442\u0430\u0440\u0430\u0439\u0442\u0435\u0441\u044c \u043f\u0440\u0435\u0434\u0432\u043e\u0441\u0445\u0438\u0449\u0430\u0442\u044c \u0438 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