{"id":16255,"date":"2024-10-08T14:03:41","date_gmt":"2024-10-08T14:03:41","guid":{"rendered":"https:\/\/academy.rferl.org\/\/?p=16255"},"modified":"2024-11-04T14:28:34","modified_gmt":"2024-11-04T14:28:34","slug":"analiz-kljuchevyh-slov-i-tem","status":"publish","type":"post","link":"https:\/\/academy.rferl.org\/ru\/article\/analiz-kljuchevyh-slov-i-tem\/","title":{"rendered":"\u0410\u043d\u0430\u043b\u0438\u0437 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 \u0438 \u0442\u0435\u043c"},"content":{"rendered":"\n\t\n\t\n\t\n\t<div class=\"root-eb-toc-3fber wp-block-essential-blocks-table-of-contents\"><div class=\"eb-parent-wrapper eb-parent-eb-toc-3fber \"><div class=\"eb-toc-container eb-toc-3fber  eb-toc-is-not-sticky eb-toc-collapsible eb-toc-initially-collapsed eb-toc-scrollToTop style-1 list-style-none\" data-scroll-top=\"true\" data-scroll-top-icon=\"fas fa-angle-up\" data-collapsible=\"true\" data-sticky-hide-mobile=\"false\" data-sticky=\"false\" data-scroll-target=\"scroll_to_toc\" data-copy-link=\"false\" data-editor-type=\"\" data-hide-desktop=\"false\" data-hide-tab=\"false\" data-hide-mobile=\"false\" data-itemCollapsed=\"true\" data-highlight-scroll=\"false\"><div class=\"eb-toc-header\"><h2 class=\"eb-toc-title\">\u276f \u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435<\/h2><\/div><div class=\"eb-toc-wrapper hide-content\" data-headers=\"[{&quot;level&quot;:3,&quot;content&quot;:&quot;\\u0427\\u0442\\u043e \\u044d\\u0442\\u043e?&quot;,&quot;text&quot;:&quot;\\u0427\\u0442\\u043e \\u044d\\u0442\\u043e?&quot;,&quot;link&quot;:&quot;eb-table-content-0&quot;},{&quot;level&quot;:3,&quot;content&quot;:&quot;\\u041f\\u043e\\u0447\\u0435\\u043c\\u0443 \\u044d\\u0442\\u043e \\u0432\\u0430\\u0436\\u043d\\u043e?&quot;,&quot;text&quot;:&quot;\\u041f\\u043e\\u0447\\u0435\\u043c\\u0443 \\u044d\\u0442\\u043e 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\\u0440\\u0435\\u0430\\u043b\\u044c\\u043d\\u043e\\u043c \\u0432\\u0440\\u0435\\u043c\\u0435\\u043d\\u0438&quot;,&quot;text&quot;:&quot;Google \\u0422\\u0440\\u0435\\u043d\\u0434\\u044b \\u0434\\u043b\\u044f \\u0438\\u0441\\u043f\\u043e\\u043b\\u044c\\u0437\\u043e\\u0432\\u0430\\u043d\\u0438\\u044f \\u0432 \\u0440\\u0435\\u0430\\u043b\\u044c\\u043d\\u043e\\u043c \\u0432\\u0440\\u0435\\u043c\\u0435\\u043d\\u0438&quot;,&quot;link&quot;:&quot;eb-table-content-3&quot;},{&quot;level&quot;:5,&quot;content&quot;:&quot;\\u041f\\u043e\\u0434\\u0445\\u043e\\u0434&quot;,&quot;text&quot;:&quot;\\u041f\\u043e\\u0434\\u0445\\u043e\\u0434&quot;,&quot;link&quot;:&quot;eb-table-content-4&quot;},{&quot;level&quot;:5,&quot;content&quot;:&quot;\\u041a\\u0430\\u043a \\u043f\\u043e\\u043b\\u044c\\u0437\\u043e\\u0432\\u0430\\u0442\\u044c\\u0441\\u044f \\u044d\\u0442\\u0438\\u043c \\u0438\\u043d\\u0441\\u0442\\u0440\\u0443\\u043c\\u0435\\u043d\\u0442\\u043e\\u043c&quot;,&quot;text&quot;:&quot;\\u041a\\u0430\\u043a \\u043f\\u043e\\u043b\\u044c\\u0437\\u043e\\u0432\\u0430\\u0442\\u044c\\u0441\\u044f \\u044d\\u0442\\u0438\\u043c \\u0438\\u043d\\u0441\\u0442\\u0440\\u0443\\u043c\\u0435\\u043d\\u0442\\u043e\\u043c&quot;,&quot;link&quot;:&quot;eb-table-content-5&quot;},{&quot;level&quot;:5,&quot;content&quot;:&quot;\\u041f\\u043b\\u0430\\u043d\\u0438\\u0440\\u043e\\u0432\\u0430\\u043d\\u0438\\u0435 \\u0442\\u0435\\u043c \\u0438 \\u043a\\u043b\\u0430\\u0441\\u0442\\u0435\\u0440\\u043e\\u0432 \\u043d\\u043e\\u0432\\u043e\\u0441\\u0442\\u0435\\u0439&quot;,&quot;text&quot;:&quot;\\u041f\\u043b\\u0430\\u043d\\u0438\\u0440\\u043e\\u0432\\u0430\\u043d\\u0438\\u0435 \\u0442\\u0435\\u043c \\u0438 \\u043a\\u043b\\u0430\\u0441\\u0442\\u0435\\u0440\\u043e\\u0432 \\u043d\\u043e\\u0432\\u043e\\u0441\\u0442\\u0435\\u0439&quot;,&quot;link&quot;:&quot;eb-table-content-6&quot;}]\" 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\\u0438\\u043d\\u0441\\u0442\\u0440\\u0443\\u043c\\u0435\\u043d\\u0442\\u043e\\u043c&quot;,&quot;value&quot;:&quot;\\u043a\\u0430\\u043a-\\u043f\\u043e\\u043b\\u044c\\u0437\\u043e\\u0432\\u0430\\u0442\\u044c\\u0441\\u044f-\\u044d\\u0442\\u0438\\u043c-\\u0438\\u043d\\u0441\\u0442\\u0440\\u0443\\u043c\\u0435\\u043d\\u0442\\u043e\\u043c&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;\\u041f\\u043b\\u0430\\u043d\\u0438\\u0440\\u043e\\u0432\\u0430\\u043d\\u0438\\u0435 \\u0442\\u0435\\u043c \\u0438 \\u043a\\u043b\\u0430\\u0441\\u0442\\u0435\\u0440\\u043e\\u0432 \\u043d\\u043e\\u0432\\u043e\\u0441\\u0442\\u0435\\u0439&quot;,&quot;value&quot;:&quot;\\u043f\\u043b\\u0430\\u043d\\u0438\\u0440\\u043e\\u0432\\u0430\\u043d\\u0438\\u0435-\\u0442\\u0435\\u043c-\\u0438-\\u043a\\u043b\\u0430\\u0441\\u0442\\u0435\\u0440\\u043e\\u0432-\\u043d\\u043e\\u0432\\u043e\\u0441\\u0442\\u0435\\u0439&quot;,&quot;isDelete&quot;:false}]\" data-smooth=\"true\" data-top-offset=\"\"><div class=\"eb-toc__list-wrap\"><ul class='eb-toc__list'><li><a href=\"#eb-table-content-0\">\u0427\u0442\u043e \u044d\u0442\u043e?<\/a><li><a href=\"#eb-table-content-1\">\u041f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u0430\u0436\u043d\u043e?<\/a><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\">\n                    <path d=\"M6.75 9.75L9 7.5L11.25 9.75\" stroke=\"#252D3B\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <path d=\"M9 15.75C9.88642 15.75 10.7642 15.5754 11.5831 15.2362C12.4021 14.897 13.1462 14.3998 13.773 13.773C14.3998 13.1462 14.897 12.4021 15.2362 11.5831C15.5754 10.7642 15.75 9.88642 15.75 9C15.75 8.11358 15.5754 7.23583 15.2362 6.41689C14.897 5.59794 14.3998 4.85383 13.773 4.22703C13.1462 3.60023 12.4021 3.10303 11.5831 2.76381C10.7642 2.42459 9.88642 2.25 9 2.25C7.20979 2.25 5.4929 2.96116 4.22703 4.22703C2.96116 5.4929 2.25 7.20979 2.25 9C2.25 10.7902 2.96116 12.5071 4.22703 13.773C5.4929 15.0388 7.20979 15.75 9 15.75Z\" stroke=\"#252D3B\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n                    <\/svg><ul class='eb-toc__list'><li><a href=\"#eb-table-content-2\">\u0428\u0430\u0433\u0438 \u0434\u043b\u044f \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u201c\u0432\u0435\u0447\u043d\u043e\u0437\u0435\u043b\u0435\u043d\u044b\u0445\u201d \u0442\u0435\u043c<\/a><li><a href=\"#eb-table-content-3\">Google \u0422\u0440\u0435\u043d\u0434\u044b \u0434\u043b\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438<\/a><ul class='eb-toc__list'><li><a href=\"#eb-table-content-4\">\u041f\u043e\u0434\u0445\u043e\u0434<\/a><li><a href=\"#eb-table-content-5\">\u041a\u0430\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u044d\u0442\u0438\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c<\/a><li><a href=\"#eb-table-content-6\">\u041f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u043c \u0438 \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u043e\u0432 \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439<\/a><\/li><\/ul><\/li><\/ul><\/ul><\/div><\/div><\/div><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u0427\u0442\u043e \u044d\u0442\u043e?<\/h3>\n\n\n\n<p>\u041f\u043e\u0438\u0441\u043a \u0438 \u0430\u043d\u0430\u043b\u0438\u0437 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0438 \u043e\u0446\u0435\u043d\u043a\u0443 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043b\u044e\u0434\u0438 \u0432\u0432\u043e\u0434\u044f\u0442 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0438. \u0426\u0435\u043b\u044c \u2014 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u0438 \u0432\u044b\u0432\u043e\u0434\u044b, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0430\u043a\u0442\u0443\u0430\u043b\u0435\u043d \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0439 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c, \u043d\u0430 \u043a\u0430\u043a\u0438\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u0432\u0430\u043c \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f, \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u044c \u044d\u0442\u0438\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432, \u0438\u0445 \u0440\u0430\u043d\u0436\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435, \u0438 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u0430\u0436\u043d\u043e?<\/h3>\n\n\n\n<p>\u0412 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u043c\u044b \u043e\u0431\u044b\u043a\u043d\u043e\u0432\u0435\u043d\u043d\u043e \u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b\u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u0444\u0430\u043a\u0442\u0430\u043c\u0438 \u0432\u043d\u0443\u0442\u0440\u0438 \u2014 \u043c\u044b \u0438 \u0441\u0435\u0439\u0447\u0430\u0441 \u043f\u043e\u0441\u0442\u0443\u043f\u0430\u0435\u043c \u0442\u0430\u043a. \u0412 \u0430\u043d\u0433\u043b\u043e\u044f\u0437\u044b\u0447\u043d\u043e\u0439 \u0436\u0443\u0440\u043d\u0430\u043b\u0438\u0441\u0442\u0438\u043a\u0435 \u044d\u0442\u043e \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f lede-all \u2014 \u043e\u0434\u0438\u043d \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u043e\u0435\u0434\u0438\u043d\u044f\u0435\u0442 \u0433\u043b\u0430\u0432\u043d\u043e\u0435 \u0438\u0437 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u0430 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432 \u043d\u0430 \u043e\u0434\u043d\u0443 \u0438 \u0442\u0443 \u0436\u0435 \u0442\u0435\u043c\u0443.<\/p>\n\n\n\n<p>\u041a\u043e\u0433\u0434\u0430 \u043c\u044b \u0434\u0443\u043c\u0430\u0435\u043c \u043e \u0441\u0440\u043e\u0447\u043d\u044b\u0445 \u043d\u043e\u0432\u043e\u0441\u0442\u044f\u0445 \u0438\u043b\u0438 \u044d\u043a\u0441\u043a\u043b\u044e\u0437\u0438\u0432\u0430\u0445, \u043c\u044b \u0434\u0443\u043c\u0430\u0435\u043c \u0441\u043f\u0435\u0440\u0432\u0430 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043d\u0430\u043f\u0438\u0441\u0430\u0442\u044c \u0433\u043b\u0430\u0432\u043d\u0443\u044e \u0438\u0441\u0442\u043e\u0440\u0438\u044e.<\/p>\n\n\n\n<p><strong>\u041d\u043e \u043a\u0430\u043a \u043d\u0430\u0441\u0447\u0435\u0442 \u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0438\u0445 \u0438\u0441\u0442\u043e\u0440\u0438\u0439 \u0432\u043d\u0443\u0442\u0440\u0438 \u0431\u043e\u043b\u044c\u0448\u043e\u0439?<\/strong><\/p>\n\n\n\n<p>\u041c\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u0440\u0430\u0437\u0431\u0438\u0432\u0430\u0442\u044c \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u043d\u0430 \u043e\u0434\u043d\u0443 \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0442\u0435\u043c\u0443 \u043d\u0430 \u0430\u0441\u043f\u0435\u043a\u0442\u044b \u044d\u0442\u043e\u0439 \u0442\u0435\u043c\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043b\u044e\u0434\u0438 \u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043a\u0430\u0442\u044c (\u043e\u043f\u043e\u0440\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430).<\/p>\n\n\n\n<p>\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 \u0438 \u0442\u0435\u043c \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043e\u0442 \u0432\u0430\u0441 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u043e, \u043f\u043e \u043a\u0430\u043a\u0438\u043c \u0441\u043b\u043e\u0432\u0430\u043c \u0438\u0449\u0443\u0442 \u0433\u043b\u0430\u0432\u043d\u0443\u044e \u0442\u0435\u043c\u0443 \u0438\u0441\u0442\u043e\u0440\u0438\u0438, \u043d\u043e \u0438 \u043f\u043e\u0434\u0442\u0435\u043c\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0437\u0430\u0442\u0440\u0430\u0433\u0438\u0432\u0430\u044e\u0442\u0441\u044f\u0432 \u0438\u0441\u0442\u043e\u0440\u0438\u0438. \u042d\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043a\u0430\u043a \u0437\u0430\u0440\u0430\u043d\u0435\u0435, \u0442\u0430\u043a \u0438 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u044d\u0442\u043e \u0431\u044b\u043b\u043e \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043e\u0441\u043c\u044b\u0441\u043b\u0435\u043d\u043d\u043e, <a href=\"https:\/\/www.clariantcreative.com\/guide-to-pillar-pages-and-topic-clusters#:~:text=A%20pillar%20page%20is%20a,links%20to%20the%20pillar%20page.\" target=\"_blank\" rel=\"noreferrer noopener\">\u0441\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043e\u043f\u043e\u0440\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0438 \u043a\u043b\u0430\u0441\u0442\u0435\u0440 \u0441\u0442\u0430\u0442\u0435\u0439<\/a>. \u0426\u0435\u043b\u044c \u2014 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u043e\u043f\u044b\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0441\u0430\u0439\u0442\u0430, \u0441\u0434\u0435\u043b\u0430\u0432 \u0441\u0430\u0439\u0442 \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u0441 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f SEO \u0437\u0430 \u0441\u0447\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 \u0432\u0441\u0435\u043e\u0431\u044a\u0435\u043c\u043b\u044e\u0449\u0435\u0433\u043e \u043e\u0441\u0432\u0435\u0449\u0435\u043d\u0438\u044f \u0442\u0435\u043c\u044b.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-35dba710\"><img loading=\"lazy\" decoding=\"async\" width=\"2116\" height=\"1198\" class=\"gb-image gb-image-35dba710\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-13.47.49.png\" alt=\"\" title=\"SEOG16\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-13.47.49.png 2116w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-13.47.49.png?resize=300,170 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-13.47.49.png?resize=768,435 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-13.47.49.png?resize=1024,580 1024w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-13.47.49.png?resize=1536,870 1536w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-13.47.49.png?resize=2048,1160 2048w\" sizes=\"auto, (max-width: 2116px) 100vw, 2116px\" \/><\/figure>\n\n\n\n<p><strong>\u0412 \u0446\u0435\u043b\u043e\u043c, \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 \u0438 \u0442\u0435\u043c \u043c\u043e\u0436\u0435\u0442:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u043c \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a\u0438\u043c\u0438 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u043c\u0438 \u0437\u0430\u043f\u0440\u043e\u0441\u0430\u043c\u0438 \u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0432\u0430\u0448\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f.<\/li>\n\n\n\n<li>\u0423\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0435\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0430\u0445.<\/li>\n\n\n\n<li>\u041f\u043e\u043c\u043e\u0447\u044c \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0432\u0435\u0441\u0442\u043a\u0438.<\/li>\n\n\n\n<li>\u041f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e, \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044f \u043d\u0443\u0436\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e.<\/li>\n\n\n\n<li>\u041f\u043e\u0434\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u043f\u043e\u0434 \u043d\u0443\u0436\u043d\u044b \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u0442\u0440\u0435\u043d\u0434\u044b \u043c\u0435\u0434\u0438\u0430\u0440\u044b\u043d\u043a\u0430.<\/li>\n\n\n\n<li>\u041f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442 \u0441\u0430\u0439\u0442\u0430 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432 \u0432 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u0442\u0435\u043c\u0430\u0445.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u0428\u0430\u0433\u0438 \u0434\u043b\u044f \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u201c\u0432\u0435\u0447\u043d\u043e\u0437\u0435\u043b\u0435\u043d\u044b\u0445\u201d \u0442\u0435\u043c<\/h4>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u0412\u0430\u0440\u0438\u0430\u043d\u0442 1 &#8212; \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0438 \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u044b \u0442\u0435\u043c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Ahrefs (\u041f\u043b\u0430\u0442\u043d\u043e)<\/strong><\/p>\n\n\n\n<div class=\"wp-block-essential-blocks-row alignfull  root-eb-row-hyans\"><div class=\"eb-parent-wrapper eb-parent-eb-row-hyans \"><div class=\"eb-row-root-container eb-row-hyans\" data-id=\"eb-row-hyans\"><div class=\"eb-row-wrapper\"><div class=\"eb-row-inner\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-row alignfull  root-eb-row-9spvo\"><div class=\"eb-parent-wrapper eb-parent-eb-row-9spvo \"><div class=\"eb-row-root-container eb-row-9spvo\" data-id=\"eb-row-9spvo\"><div class=\"eb-row-wrapper\"><div class=\"eb-row-inner\">\n<div class=\"wp-block-essential-blocks-column  root-eb-column-kkbb9\"><div class=\"eb-parent-wrapper eb-parent-eb-column-kkbb9 \"><div class=\"eb-column-wrapper eb-column-kkbb9\"><div class=\"eb-column-inner\">\n<div class=\"wp-block-essential-blocks-row alignfull  root-eb-row-u2qu9\"><div class=\"eb-parent-wrapper eb-parent-eb-row-u2qu9 \"><div class=\"eb-row-root-container eb-row-u2qu9\" data-id=\"eb-row-u2qu9\"><div class=\"eb-row-wrapper\"><div class=\"eb-row-inner\">\n<div class=\"wp-block-essential-blocks-column  root-eb-column-vbxcb\"><div class=\"eb-parent-wrapper eb-parent-eb-column-vbxcb \"><div class=\"eb-column-wrapper eb-column-vbxcb\"><div class=\"eb-column-inner\">\n<figure class=\"gb-block-image gb-block-image-670c82a2\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"1484\" class=\"gb-image gb-image-670c82a2\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-13.53.01.png\" alt=\"\" title=\"SEOG17\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-13.53.01.png 868w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-13.53.01.png?resize=175,300 175w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-13.53.01.png?resize=768,1313 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-13.53.01.png?resize=599,1024 599w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-column  root-eb-column-mwm23\"><div class=\"eb-parent-wrapper eb-parent-eb-column-mwm23 \"><div class=\"eb-column-wrapper eb-column-mwm23\"><div class=\"eb-column-inner\">\n<figure class=\"gb-block-image gb-block-image-2970fcb2\"><img loading=\"lazy\" decoding=\"async\" width=\"1088\" height=\"1458\" class=\"gb-image gb-image-2970fcb2\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-14.03.56.png\" alt=\"\" title=\"SEOG18\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-14.03.56.png 1088w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-14.03.56.png?resize=224,300 224w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-14.03.56.png?resize=768,1029 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-14.03.56.png?resize=764,1024 764w\" sizes=\"auto, (max-width: 1088px) 100vw, 1088px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-column  root-eb-column-rqa65\"><div class=\"eb-parent-wrapper eb-parent-eb-column-rqa65 \"><div class=\"eb-column-wrapper eb-column-rqa65\"><div class=\"eb-column-inner\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u0412 <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ahrefs<\/a> \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0438 \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u044b \u0442\u0435\u043c \u043c\u043e\u0436\u043d\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0432 <strong>\u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0448\u0430\u0433\u0438<\/strong>:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\u041f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u0432 Keyword Explorer<\/li>\n\n\n\n<li>\u0412\u0432\u0435\u0434\u0438\u0442\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430<\/li>\n\n\n\n<li>\u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u201c\u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0432\u0441\u0435\u201d<\/li>\n\n\n\n<li>\u0412\u044b \u0443\u0432\u0438\u0434\u0438\u0442\u0435 \u0432\u0441\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0449\u0443\u0442 \u0432 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u043c \u0440\u0435\u0433\u0438\u043e\u043d\u0435<\/li>\n\n\n\n<li>\u0421\u043b\u0435\u0432\u0430 \u0437\u0430\u0433\u0440\u0443\u0437\u044f\u0442\u0441\u044f \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u044b \u0442\u0435\u043c<\/li>\n\n\n\n<li>\u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043d\u0430 individuals, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u043f\u043e\u0434 \u043a\u0430\u0436\u0434\u044b\u043c \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u043e\u043c \u0442\u0435\u043c<\/li>\n<\/ol>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-5e6327c07eae7072fe64b8159d7c30d7\"><strong>\u0411\u044b\u0441\u0442\u0440\u0430\u044f \u0438 \u0432\u044b\u0438\u0433\u0440\u044b\u0448\u043d\u0430\u044f \u0438\u0434\u0435\u044f:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0427\u0442\u043e\u0431\u044b \u043d\u0430\u0439\u0442\u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430, \u0437\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0438\u0436\u0435 \u0432\u0441\u0435\u0433\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f, \u043d\u0430\u0436\u043c\u0438\u0442\u0435 <strong>Lowest<\/strong><strong> <\/strong><strong>DR<\/strong><strong>,<\/strong> \u0432\u0432\u0435\u0434\u0438\u0442\u0435 30 \u0432 \u0433\u0440\u0430\u0444\u0435 \u201cvalue\u201d \u0438 \u043d\u0435 \u043c\u0435\u043d\u044f\u0439\u0442\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0443 <strong>In<\/strong><strong> <\/strong><strong>top<\/strong><strong> 5<\/strong>.<\/li>\n\n\n\n<li>\u042d\u0442\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0432\u0430\u043c \u0441\u0443\u0437\u0438\u0442\u044c \u0432\u044b\u0431\u043e\u0440 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 \u043f\u043e\u0434 \u043a\u0430\u0436\u0434\u044b\u043c \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u043e\u043c \u0434\u043e \u0442\u0435\u0445, \u0441 \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0432 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0438\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u043f\u043e\u043f\u0430\u0434\u0430\u044e\u0442 \u0432 \u0440\u0430\u043d\u0436\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u043e\u043c\u0435\u043d\u044b, \u043e\u0431\u043b\u0430\u0434\u0430\u044e\u0449\u0438\u0435 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0430 \u043d\u0438\u0437\u043a\u043e\u0439 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e. \u041f\u043e\u044d\u0442\u043e\u043c\u0443, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u044d\u0442\u0438 \u0441\u043b\u043e\u0432\u0430, \u043b\u0435\u0433\u043a\u043e \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438.<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-bcbfde1d\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"910\" class=\"gb-image gb-image-bcbfde1d\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-14.21.41.png\" alt=\"\" title=\"SEOG19\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-14.21.41.png 1536w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-14.21.41.png?resize=300,178 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-14.21.41.png?resize=768,455 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-14.21.41.png?resize=1024,607 1024w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u0412\u0430\u0440\u0438\u0430\u043d\u0442 2 &#8212; &#8212; \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0438 \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u044b \u0442\u0435\u043c, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f Answer The Public (\u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e)<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/answerthepublic.com\/<\/a> (\u043f\u043b\u0430\u0442\u043d\u0443\u044e \u0432\u0435\u0440\u0441\u0438\u044e \u0432\u0441\u0435-\u0442\u0430\u043a\u0438 \u0441\u0442\u043e\u0438\u0442 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0441\u0442\u0438, \u0442\u0430\u043a \u043a\u0430\u043a \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u0430\u043c \u0432\u0441\u0435\u0433\u043e \u0442\u0440\u0438 \u043f\u043e\u0438\u0441\u043a\u0430 \u0432 \u0434\u0435\u043d\u044c). \u042d\u0442\u043e\u0442 \u0441\u0435\u0440\u0432\u0438\u0441 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u044b \u0442\u0435\u043c, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440: <a href=\"https:\/\/answerthepublic.com\/8ss5ra\/reports\/9fa987b9-f86b-44ad-8624-636183541eb0\/edit?recently_searched=true#tab-tables\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/answerthepublic.com\/8ss5ra\/reports\/9fa987b9-f86b-44ad-8624-636183541eb0\/edit?recently_searched=true#tab-tables<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412\u0432\u0435\u0434\u0438\u0442\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u0441\u043b\u043e\u0432\u043e<\/li>\n\n\n\n<li>\u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0440\u0435\u0433\u0438\u043e\u043d<\/li>\n\n\n\n<li>\u0418\u0437\u043c\u0435\u043d\u0438\u0442\u0435 \u0432\u0438\u0434 \u043d\u0430 \u2018TABLES\u2019 (\u0442\u0430\u0431\u043b\u0438\u0446\u044b)<\/li>\n\n\n\n<li>\u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u2018QUESTIONS\u2019 <strong>Google \u0422\u0440\u0435\u043d\u0434\u044b \u0434\u043b\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c4310dcf\"><img loading=\"lazy\" decoding=\"async\" width=\"1816\" height=\"1330\" class=\"gb-image gb-image-c4310dcf\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-14.27.19.png\" alt=\"\" title=\"SEOG20\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-14.27.19.png 1816w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-14.27.19.png?resize=300,220 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-14.27.19.png?resize=768,562 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-14.27.19.png?resize=1024,750 1024w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-14.27.19.png?resize=1536,1125 1536w\" sizes=\"auto, (max-width: 1816px) 100vw, 1816px\" \/><\/figure>\n\n\n\n<p>\u041d\u0438\u0436\u0435 \u0432\u044b \u0443\u0432\u0438\u0434\u0438\u0442\u0435, \u043a\u0430\u043a \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u044b \u0442\u0435\u043c \u0434\u043b\u044f \u043e\u043f\u043e\u0440\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0441\u043e\u0437\u0434\u0430\u043d\u044b \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0437 \u044d\u0442\u043e\u0433\u043e \u0441\u0435\u0440\u0432\u0438\u0441\u0430.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7cdf5d90\"><img loading=\"lazy\" decoding=\"async\" width=\"1660\" height=\"934\" class=\"gb-image gb-image-7cdf5d90\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.06.55.png\" alt=\"\" title=\"SEOG21\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.06.55.png 1660w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.06.55.png?resize=300,169 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.06.55.png?resize=768,432 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.06.55.png?resize=1024,576 1024w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.06.55.png?resize=1536,864 1536w\" sizes=\"auto, (max-width: 1660px) 100vw, 1660px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Google \u0422\u0440\u0435\u043d\u0434\u044b \u0434\u043b\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">\u041f\u043e\u0434\u0445\u043e\u0434<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0421\u0443\u043c\u043c\u0438\u0440\u0443\u0435\u043c \u043e\u0441\u043d\u043e\u0432\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e<\/strong><ul><li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0442\u0435\u043c\u044b \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u043f\u043e\u0438\u0441\u043a\u0430<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>\u0421\u043c\u043e\u0442\u0440\u0438\u043c \u043d\u0430 \u043f\u043e\u0438\u0441\u043a \u043f\u043e \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u043c \u0442\u0435\u043c\u0430\u043c<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u0438 \u0442\u0435\u043c\u044b<\/strong> \u2014 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0444\u0440\u0430\u0437\u044b \u0438 \u043f\u0440\u0438\u0435\u043c\u044b, \u0447\u0442\u043e\u0431\u044b \u043e\u0441\u0432\u0435\u0449\u0430\u0442\u044c \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0443:&nbsp;<ul><li>\u041d\u043e\u0432\u043e\u0441\u0442\u0438, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u201c\u0412\u043e\u0439\u043d\u0430 \u0432 \u0423\u043a\u0440\u0430\u0438\u043d\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0438,\u201d \u201c\u0412\u043e\u0439\u043d\u0430 \u0432 \u0423\u043a\u0440\u0430\u0438\u043d\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0438\u201d<a href=\"https:\/\/trends.google.com\/trends\/explore?q=%2Fm%2F0pgkc&amp;date=today%203-m&amp;geo=RS\" target=\"_blank\" rel=\"noreferrer noopener\">\u041e\u043f\u0440\u043e\u0441\u044b<\/a> \u041c\u0430\u043d\u0438\u0444\u0435\u0441\u0442, \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430, \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430 \u2014 KFOR<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>\u0420\u0435\u0447\u0438, \u043c\u0438\u0442\u0438\u043d\u0433\u0438, \u0430\u043a\u0446\u0438\u0438 \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0430 &#8212; \u201c\u043f\u0440\u043e\u0442\u0435\u0441\u0442\u044b \u0432 [\u043c\u0435\u0441\u0442\u043e]\u201d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0421\u043e\u0431\u0440\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439<\/strong><ul><li>\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0432 \u0444\u0438\u043b\u044c\u0442\u0440 \u0442\u0435\u043c\u044b (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u201c\u0437\u0434\u043e\u0440\u043e\u0432\u044c\u0435\u201d) \u0424\u0438\u043b\u044c\u0442\u0440 \u0434\u043b\u044f \u043b\u043e\u043a\u0430\u0446\u0438\u0438 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0421\u0435\u0440\u0431\u0438\u044f, \u0411\u043e\u0441\u043d\u0438\u044f \u0438 \u0413\u0435\u0440\u0446\u0435\u0433\u043e\u0432\u0438\u043d\u0430, \u041c\u043e\u043b\u0434\u043e\u0432\u0430)\u0424\u0438\u043b\u044c\u0442\u0440 \u043f\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u043c\u0443 \u043f\u0440\u043e\u043c\u0435\u0436\u0443\u0442\u043a\u0443 (7, 30, 90 \u0434\u043d\u0435\u0439)<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>\u0424\u0438\u043b\u044c\u0442\u0440 \u043f\u043e \u0442\u0438\u043f\u0443 \u043f\u043e\u0438\u0441\u043a\u0430 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u043e\u0438\u0441\u043a \u043d\u0430 YouTube, \u043f\u043e\u0438\u0441\u043a \u043a\u0430\u0440\u0442\u0438\u043d\u043e\u043a, \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446, \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">\u041a\u0430\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u044d\u0442\u0438\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c<\/h5>\n\n\n\n<p><strong>1. \u041f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0434\u043e\u0441\u0442\u0443\u043f \u043a Google Trends:<\/strong> \u0437\u0430\u0439\u0434\u0438\u0442\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442 Google Trends website<span lang=\"EN\" style=\"color: rgb(0, 0, 0); white-space-collapse: collapse; font-size: 11pt; line-height: 16.8667px; font-family: Arial, sans-serif;\"><\/span><span style=\"color: rgb(0, 0, 0); font-size: medium; white-space-collapse: collapse;\"><\/span> <a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/trends.google.com\/trends\/<\/a>.<\/p>\n\n\n\n<p><strong>2. \u0412\u0432\u0435\u0434\u0438\u0442\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u0441\u043b\u043e\u0432\u043e:<\/strong> \u0432 \u0433\u0440\u0430\u0444\u0435 \u043f\u043e\u0438\u0441\u043a\u0430 \u0432\u0432\u0435\u0440\u0445\u0443 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0432\u0432\u0435\u0434\u0438\u0442\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u0441\u043b\u043e\u0432\u043e \u0438\u043b\u0438 \u0444\u0440\u0430\u0437\u0443, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c. \u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043b\u0430\u0432\u0438\u0448\u0443 enter \u0438\u043b\u0438 \u043a\u043b\u0438\u043a\u043d\u0438\u043a\u0435 \u043d\u0430 \u0438\u043a\u043e\u043d\u043a\u0443 \u043f\u043e\u0438\u0441\u043a\u0430.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5e213ffa\"><img loading=\"lazy\" decoding=\"async\" width=\"1636\" height=\"702\" class=\"gb-image gb-image-5e213ffa\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.26.16.png\" alt=\"\" title=\"SEOG22\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.26.16.png 1636w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.26.16.png?resize=300,129 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.26.16.png?resize=768,330 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.26.16.png?resize=1024,439 1024w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.26.16.png?resize=1536,659 1536w\" sizes=\"auto, (max-width: 1636px) 100vw, 1636px\" \/><\/figure>\n\n\n\n<p><strong>3. \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0440\u0435\u0433\u0438\u043e\u043d:<\/strong> &nbsp;\u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0443\u0437\u0438\u0442\u044c \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0434\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u0430. \u042d\u0442\u0430 \u043e\u043f\u0446\u0438\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u0430\u043c \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u0445 \u0438 \u0441\u0442\u0440\u0430\u043d\u0430\u0445.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-252bfa7b\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"1354\" class=\"gb-image gb-image-252bfa7b\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.28.31.png\" alt=\"\" title=\"SEOG23\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.28.31.png 1196w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.28.31.png?resize=265,300 265w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.28.31.png?resize=768,869 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.28.31.png?resize=905,1024 905w\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\" \/><\/figure>\n\n\n\n<p><strong>4. \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u0440\u0430\u043c\u043a\u0438: <\/strong>&nbsp;\u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u0430\u0434\u0430\u0442\u044c \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u0440\u0430\u043c\u043a\u0438 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u0430, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c, \u043a\u0430\u043a \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u043c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u0441\u043b\u043e\u0432\u0430\u043c \u043c\u0435\u043d\u044f\u043b\u0441\u044f \u0437\u0430 \u0437\u0430\u0434\u0430\u043d\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0432\u0440\u0435\u043c\u0435\u043d\u0438. \u0412\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u044d\u0442\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e: \u043c\u043e\u0436\u043d\u043e \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0430 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u043c\u043e\u0436\u043d\u043e \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0438\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0437\u0430 \u0433\u043e\u0434\u044b.<span style=\"color: rgb(0, 0, 0); font-size: medium; white-space-collapse: collapse;\"><\/span><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-69bc03a1\"><img loading=\"lazy\" decoding=\"async\" width=\"1404\" height=\"814\" class=\"gb-image gb-image-69bc03a1\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.36.28.png\" alt=\"\" title=\"SEOG24\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.36.28.png 1404w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.36.28.png?resize=300,174 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.36.28.png?resize=768,445 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.36.28.png?resize=1024,594 1024w\" sizes=\"auto, (max-width: 1404px) 100vw, 1404px\" \/><\/figure>\n\n\n\n<p><strong>5. \u0412\u044b\u0431\u043e\u0440 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438: <\/strong>\u0447\u0442\u043e\u0431\u044b \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043f\u043e\u0438\u0441\u043a\u0430 \u0435\u0449\u0435 \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u044b\u043c\u0438, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0433\u043e \u0441\u043b\u043e\u0432\u0430. \u042d\u0442\u043e \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u043e\u0442\u0444\u0438\u043b\u044c\u0442\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u0440\u0435\u043d\u0434\u044b, \u043d\u0435 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u0442\u0435\u043c\u043e\u0439, \u0438 \u0441\u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0442\u0435\u043c\u0435.<span style=\"color: rgb(0, 0, 0); font-size: medium; white-space-collapse: collapse;\"><\/span><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-309e63a9\"><img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"700\" class=\"gb-image gb-image-309e63a9\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.37.43.png\" alt=\"\" title=\"SEOG25\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.37.43.png 1650w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.37.43.png?resize=300,127 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.37.43.png?resize=768,326 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.37.43.png?resize=1024,434 1024w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.37.43.png?resize=1536,652 1536w\" sizes=\"auto, (max-width: 1650px) 100vw, 1650px\" \/><\/figure>\n\n\n\n<p><strong>6. \u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430: <\/strong>Google Trends \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u0430\u043c \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0442\u044c \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c (\u0434\u043e \u043f\u044f\u0442\u0438) \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u0441\u043b\u043e\u0432\u0430\u043c \u0438\u043b\u0438 \u0444\u0440\u0430\u0437\u0430\u043c. \u041f\u0440\u043e\u0441\u0442\u043e \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0434\u0440\u0443\u0433\u0438\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0432 \u043f\u043e\u043b\u0435 \u201c\u0421\u0440\u0430\u0432\u043d\u0438\u0442\u044c\u201d, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u043d\u0438\u043c \u0437\u0430 \u0437\u0430\u0434\u0430\u043d\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a0599302\"><img loading=\"lazy\" decoding=\"async\" width=\"1831\" height=\"1019\" class=\"gb-image gb-image-a0599302\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.39.02-e1727962890132.png\" alt=\"\" title=\"SEOG26\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.39.02-e1727962890132.png 1831w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.39.02-e1727962890132.png?resize=300,167 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.39.02-e1727962890132.png?resize=768,427 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.39.02-e1727962890132.png?resize=1024,570 1024w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.39.02-e1727962890132.png?resize=1536,855 1536w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.39.02-e1727962890132.png?resize=450,250 450w\" sizes=\"auto, (max-width: 1831px) 100vw, 1831px\" \/><\/figure>\n\n\n\n<p><strong>7. \u0418\u0437\u0443\u0447\u0438\u0442\u0435 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0442\u0435\u043c\u044b \u0438 \u0437\u0430\u043f\u0440\u043e\u0441\u044b:<\/strong> \u041f\u043e\u0434 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0433\u0440\u0430\u0444\u043e\u0439 \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u0441\u0435\u043a\u0446\u0438\u0438, \u043f\u043e\u0441\u0432\u044f\u0449\u0435\u043d\u043d\u044b\u0435 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u043c \u0442\u0435\u043c\u0430\u043c \u0438 \u0437\u0430\u043f\u0440\u043e\u0441\u0430\u043c. \u042d\u0442\u0438 \u0441\u0435\u043a\u0446\u0438\u0438 \u0434\u0430\u044e\u0442 \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u0435\u0449\u0435 \u0442\u0435\u043c\u044b \u0438 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u0441\u0432\u044f\u0437\u0430\u043d\u044b \u0441 \u0432\u0430\u0448\u0438\u043c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u0441\u043b\u043e\u0432\u043e\u043c. \u042d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u043b\u0435\u0437\u043d\u043e, \u0435\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442\u044c \u043e\u0431\u043b\u0430\u0441\u0442\u044c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u043d\u0430\u0439\u0442\u0438 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0086562e\"><img loading=\"lazy\" decoding=\"async\" width=\"1838\" height=\"960\" class=\"gb-image gb-image-0086562e\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.42.04.png\" alt=\"\" title=\"SEOG27\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.42.04.png 1838w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.42.04.png?resize=300,157 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.42.04.png?resize=768,401 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.42.04.png?resize=1024,535 1024w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.42.04.png?resize=1536,802 1536w\" sizes=\"auto, (max-width: 1838px) 100vw, 1838px\" \/><\/figure>\n\n\n\n<p><strong>8. \u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043f\u043e \u0441\u0443\u0431\u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043c. <\/strong>\u0412 \u0441\u0435\u043a\u0446\u0438\u0438 \u201c\u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u044c \u043f\u043e \u0441\u0443\u0431\u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043c\u201d \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0443\u0432\u0438\u0434\u0435\u0442\u044c, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e \u0432\u0430\u0448\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u0441\u043b\u043e\u0432\u043e \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0447\u0430\u0441\u0442\u044f\u0445 \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u043e\u0433\u043e \u0432\u0430\u043c\u0438 \u0440\u0435\u0433\u0438\u043e\u043d\u0430. \u042d\u0442\u043e \u043f\u043e\u043b\u0435\u0437\u043d\u043e \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 \u043f\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u043c \u043b\u043e\u043a\u0430\u0446\u0438\u044f\u043c.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8065c7ca\"><img loading=\"lazy\" decoding=\"async\" width=\"1838\" height=\"830\" class=\"gb-image gb-image-8065c7ca\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.43.13.png\" alt=\"\" title=\"SEOG28\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.43.13.png 1838w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.43.13.png?resize=300,135 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.43.13.png?resize=768,347 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.43.13.png?resize=1024,462 1024w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.43.13.png?resize=1536,694 1536w\" sizes=\"auto, (max-width: 1838px) 100vw, 1838px\" \/><\/figure>\n\n\n\n<p><strong>\u0422\u0440\u0435\u043d\u0434\u044b \u043f\u043e\u0438\u0441\u043a\u0430 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/trends.google.com\/trends\/trendingsearches\/realtime?geo=US&amp;hl=en-US&amp;category=h\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/trends.google.com\/trends\/trendingsearches\/realtime?geo=US&amp;hl=en-US&amp;category=h<\/a><\/li>\n\n\n\n<li>\u041e\u043f\u0446\u0438\u044f \u201c\u041f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b\u201d \u0432 Google Trends \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u0442\u0435\u043c\u044b \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 Google<\/li>\n\n\n\n<li>\u041c\u043e\u0436\u043d\u043e \u0444\u0438\u043b\u044c\u0442\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u0445 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0435, \u0447\u0442\u043e\u0431\u044b \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0442\u0435\u043c\u044b \u0432 \u043d\u0443\u0436\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0435 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/li>\n\n\n\n<li>\u0422\u0440\u0435\u043d\u0434\u044b \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u044e\u0442\u0441\u044f, \u0447\u0442\u043e \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u0438 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0430<\/li>\n\n\n\n<li>\u042d\u0442\u043e\u0442 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u0430\u0435\u0442 \u0432\u0430\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0440\u0435\u0433\u0438\u043e\u043d \u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044e. \u0425\u043e\u0442\u044c \u043e\u043d \u0438 \u043d\u0435\u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u0432\u043e \u043c\u043d\u043e\u0433\u0438\u0445 \u0441\u0442\u0440\u0430\u043d\u0430\u0445, \u043e\u043d \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u043b\u0435\u0437\u0435\u043d, \u0447\u0442\u043e\u0431\u044b \u201c\u043b\u043e\u043a\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u0442\u044c\u201d \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u044b\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0438.<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-722c2afb\"><img loading=\"lazy\" decoding=\"async\" width=\"2204\" height=\"774\" class=\"gb-image gb-image-722c2afb\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.44.59.png\" alt=\"\" title=\"SEOG29\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.44.59.png 2204w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.44.59.png?resize=300,105 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.44.59.png?resize=768,270 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.44.59.png?resize=1024,360 1024w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.44.59.png?resize=1536,539 1536w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.44.59.png?resize=2048,719 2048w\" sizes=\"auto, (max-width: 2204px) 100vw, 2204px\" \/><\/figure>\n\n\n\n<p><strong>\u0411\u044b\u0441\u0442\u0440\u0430\u044f \u0432\u044b\u0438\u0433\u0440\u044b\u0448\u043d\u0430\u044f \u0438\u0434\u0435\u044f:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0413\u0440\u0430\u0444\u0438\u043a \u0441 \u043b\u0438\u043d\u0438\u0435\u0439 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u044c \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u0438\u043b\u0438 \u0442\u0435\u043c\u044b \u0437\u0430 \u0437\u0430\u0434\u0430\u043d\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f.<\/li>\n\n\n\n<li>\u0418\u0441\u0442\u043e\u0440\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043d\u0430\u0431\u0438\u0440\u0430\u0435\u0442 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u044c, \u043f\u043e\u043c\u0435\u0447\u0435\u043d\u0430 \u043d\u0430 \u0433\u0440\u0430\u0444\u0438\u043a\u0435 \u0446\u0438\u0444\u0440\u043e\u0439 1.<\/li>\n\n\n\n<li>\u0418\u0441\u0442\u043e\u0440\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 12+ \u0447\u0430\u0441\u043e\u0432, \u043f\u043e\u043c\u0435\u0447\u0435\u043d\u0430 \u0446\u0438\u0444\u0440\u043e\u0439 2.<\/li>\n\n\n\n<li>\u041f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u043d\u0430 \u0442\u0435\u043c\u0443 \u0441 \u0433\u0440\u0430\u0444\u0438\u043a\u043e\u043c 1 \u043f\u043e\u0432\u044b\u0441\u0438\u0442 \u0432\u0430\u0448\u0438 \u0448\u0430\u043d\u0441\u044b \u043d\u0430 \u043f\u043e\u043f\u0430\u0434\u0435\u043d\u0438\u0435 \u0432 \u0442\u043e\u043f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0430 \u0438 \u0433\u043b\u0430\u0432\u043d\u044b\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0438.<\/li>\n\n\n\n<li>\u0415\u0441\u043b\u0438 \u0432\u044b \u043f\u043e\u043f\u0430\u043b\u0438 \u0432 \u0447\u0438\u0441\u043b\u043e \u043f\u0435\u0440\u0432\u044b\u0445, \u043a\u0442\u043e \u0441\u0442\u0430\u043b \u043e\u0441\u0432\u0435\u0449\u0430\u0442\u044c \u043d\u0430\u0431\u0438\u0440\u0430\u044e\u0449\u0443\u044e \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u044c \u0442\u0435\u043c\u0443, \u044d\u0442\u043e \u0434\u0430\u0435\u0442 \u0432\u0430\u043c \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e.<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c6ed84e0\"><img loading=\"lazy\" decoding=\"async\" width=\"2152\" height=\"536\" class=\"gb-image gb-image-c6ed84e0\" src=\"https:\/\/academy.rferl.org\/\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.48.07.png\" alt=\"\" title=\"SEOG30\" srcset=\"https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.48.07.png 2152w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.48.07.png?resize=300,75 300w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.48.07.png?resize=768,191 768w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.48.07.png?resize=1024,255 1024w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.48.07.png?resize=1536,383 1536w, https:\/\/academy.rferl.org\/wp-content\/uploads\/2024\/10\/screenshot-2024-10-03-at-15.48.07.png?resize=2048,510 2048w\" sizes=\"auto, (max-width: 2152px) 100vw, 2152px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">\u041f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u043c \u0438 \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u043e\u0432 \u043d\u043e\u0432\u043e\u0441\u0442\u0435\u0439<\/h5>\n\n\n\n<p>\u041f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0437\u0430\u0440\u0430\u043d\u0435\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e, \u0447\u0442\u043e\u0431\u044b \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u0441\u043f\u0435\u0445\u0430. \u0412\u043e\u0442 \u0448\u0430\u0431\u043b\u043e\u043d, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u043d\u0430\u0447\u0430\u043b\u0430: <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/197c9IThGZOgGVw6iD56wCzeqsA19vykyUcntRK9D_-0\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">\u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c<\/a>.<\/p>\n\n\n<div class=\"gb-container gb-container-59b72233\">\n<div class=\"gb-container gb-container-ca88ea6b\">\n\n<div class=\"wp-block-essential-blocks-button alignwide  root-eb-button-v2wxm\"><div class=\"eb-parent-wrapper eb-parent-eb-button-v2wxm \"><div class=\"eb-button-wrapper eb-button-alignment eb-button-v2wxm\"><div class=\"eb-button\"><a class=\"eb-button-anchor\" href=\"https:\/\/academy.rferl.org\/\/ru\/article\/vnutrennjaja-optimizacija-stranic-rekomendacii-po-rabote-v-cms\/\" rel=\"noopener\"><strong>\u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0430\u044f \u0447\u0430\u0441\u0442\u044c<\/strong><i icon=\"fas fa-chevron-right\" class=\"fas fa-chevron-right eb-button-icon eb-button-icon-right hvr-icon\"><\/i><\/a><\/div><\/div><\/div><\/div>\n\n<\/div>\n<\/div>\n\t<!-- Topics Covered -->\n\t\n\t\n\t\n\t\n\t","protected":false},"excerpt":{"rendered":"<p>\u0427\u0442\u043e \u044d\u0442\u043e? \u041f\u043e\u0438\u0441\u043a \u0438 \u0430\u043d\u0430\u043b\u0438\u0437 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0438 \u043e\u0446\u0435\u043d\u043a\u0443 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043b\u044e\u0434\u0438 \u0432\u0432\u043e\u0434\u044f\u0442 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0438. \u0426\u0435\u043b\u044c \u2014 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u0438 \u0432\u044b\u0432\u043e\u0434\u044b, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0430\u043a\u0442\u0443\u0430\u043b\u0435\u043d \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0439 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c, \u043d\u0430 \u043a\u0430\u043a\u0438\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u0432\u0430\u043c \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f, \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u044c \u044d\u0442\u0438\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432, \u0438\u0445 \u0440\u0430\u043d\u0436\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435, \u0438 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e. \u041f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u0430\u0436\u043d\u043e? \u0412 &#8230; <a title=\"\u0410\u043d\u0430\u043b\u0438\u0437 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 \u0438 \u0442\u0435\u043c\" class=\"read-more\" href=\"https:\/\/academy.rferl.org\/ru\/article\/analiz-kljuchevyh-slov-i-tem\/\" aria-label=\"\u0411\u043e\u043b\u044c\u0448\u0435 \u043d\u0430 \u0410\u043d\u0430\u043b\u0438\u0437 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 \u0438 \u0442\u0435\u043c\">\u0427\u0438\u0442\u0430\u0442\u044c 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